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Carrie Rose Profile picture
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19 Oct, 6 tweets, 3 min read
How we turned around a 3 year decline in organic for a client in the medical space in 2 months, improved conversion rate by 135%, got them to rank in the top 10 for their biggest keyword for the first time EVER and get shortlisted for an award for it...
This client had lost visibility after every single “core” and “medic” update in the last 3 years and had to triple PPC spend to compensate. @riseatseven lasered in on the technical issues that had never been dealt with and made some huge brave changes ...
So what did it involve...
Tech SEO ✔️
Content ❌
Links ❌

Removed over 54% of pages onsite becauce they were absolutely worthless
Approx 50,000 previously canonicalised pages were added to robots
The site was also duplicated across at least 20 sites owned by the Group
So we moved the sites into their Apache hosting environment and then implemented 301 redirects (and updated the SSL certificate).
We removed an entire duplicated forum from the site
We removed hundreds of event pages, some dating back more than 5 years, that had become orphaned
We removed Rocket Fuel and other unused tags from the header and redeployed a container in Google Tag Manager, which improved page load time by more than a second.
The results...
48% increase on organic sessions
135% increase in conversions
Top 10 positions for the first time ever
A UK search award nominee
A very happy client

Can I build links now @stekenwright ?

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More from @CarrieRosePR

Carrie Rose Profile picture
21 Sep
A simple SEO case study ...

We knew that demand for spas with outdoor pools and hot tubs peaked in Summer

And our cleint @SpaSeekers didnt even rank on the 1st page for these terms. They now rank 1st and 2nd. This is how... Image
Treatwell took no.1 position with a blog post covering "Top 10 spas with outdoor pools". The blog post had no quality links to this piece, just internal links and a listicle piece which couldnt be too difficult to beat.

The strategy...
1. Create a commercial landing page listing all spas available with an outdoor pool or hot tub
2. Create a blog post listing the top 10 spas from that list - with internal links to the commercial landing page and vice versa
3. Get links to the site surrounding hot tubs...
Read 6 tweets
Carrie Rose Profile picture
1 Sep
The GAME Christmas Tinner campaign has been shortlisted for numerous awards at the U.K. content awards. But wanted to highlight the true spark of this campaign...

This campaign already existed! It was run by @thatmarkperkins and team back in 2013 and it went global ... Image
Across 18 countries, TV, radio and more.

And every single year, the Christmas Tinner got spoke about again, and again. Site search data shown us thousands of people searched for the Christmas Tinner on the site every Christmas since 2013.
But from an SEO point of view, they weren’t getting links. They challenged us to relaunch the famous Christmas Tinner, go viral AGAIN, but get links to the site. Here was our thinking...
Read 8 tweets
Carrie Rose Profile picture
17 Aug
Ben Francis owner of @Gymshark said “stepping down from CEO and hiring someone to take that role put me in a position to do what I’m best at.... (thread) Image
He said “It gave me a safety blanket. An opportunity to learn but also fail in the areas he was weak at because they would cover those gaps”

It’s important to know your weaknesses and hire/partner with someone who’s better at those tasks/responsibility’s than you.
That’s exactly why me and @stekenwright partnered together to launch @riseatseven !

I knew what I was awesome at, and what I’m not. If anyone has the pleasure of meeting us both 😉, you’ll see we are COMPLETE opposite people but on the same path going in the same direction.
Read 6 tweets
Carrie Rose Profile picture
14 Aug
HUGE Shout out to @KateLx for absolutely SMASHING her accounts over the last few months! @leebenecke you told me so was good but not this bloody good 😉

Shes been here 6 months and landed 520 links for her accounts running the following campaigns:
underluckystars.com/if-light-pollu…
gocompare.com/motoring/guide… Image
Read 6 tweets
Carrie Rose Profile picture
30 Jul
Latest campaign for Missguided ranks the top 50 Netflix series MOST likely to result in Chill 💦

And Breaking Bad tops the list 🔥

missguided.co.uk/campaigns/miss… ImageImage
This campaign features across the U.K. and US site to get links from the different territories and already landing on US screen rant and rolling stone , as well as U.K. daily star, metro and more
So how did we do it?

The Missguided Chill Score index has ranked 50 of the most popular TV series on Netflix based on its chance of landing ‘chill’.

Not the "bra off, hair up, PJ’s on", type of chill - but the 🍆💦 type of chill.
Read 9 tweets
Carrie Rose Profile picture
22 Jul
We've just launched one of our biggest creative campaigns

Brief from @Parkdeanresorts "Post lockdown, we need to OWN the staycation market and make people love to holiday in the UK"

We bring to you Sandtone - campaign which ranks every UK beach by its Pantone colour (thread)
We gathered a sample of sand from every UK beach over the last year to colour pick and match them up with the perfect Pantone.

We then created colour swatches for each beach to match ranking them from bright white all the way to murky brown Cleethorpes
We created a landing page for the campaign, to gain links, traffic, with string CTAs to book your next white sand beach break, or dark pebble coast trip parkdeanresorts.co.uk/holidays/uk-be…
Read 12 tweets

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