Thread by @natmiletic

Interested in how search keywords work?

Here are some key considerations if you want to rank for certain keywords.

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Keywords (KWs) are what users search for when they use search engines.

If you are trying to get ranked on Google, utilizing correct keywords is critical when creating new content.

All content I create for my website starts with keyword research.

Start with tools like ubersuggest and @semrush and review what your competitors are ranking for.

Then target similar keywords with lower difficulty scores.

There is no magic number, but the more organic keywords you can get with your content, the better.

KW density is really important.

You want to avoid keyword stuffing (using too many keywords to get ranked) but you want to have enough so that your content is competitive.

Keyword density depends on the length of the content.

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A useful tool I use for this is the @semrush content template.

You can also determine KW density in WordPress by using a plugin such as Yoast or Rank Math. It will give you an indication if your keyword density is sufficient.

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Always consider KW competition scores on ubersuggest and @semrush

Determine which keywords are doable by looking at the keyword difficulty. Anything with a score of over 60% will be harder to rank for. Anything under that will be achievable.