Thread by @balajis

Media corporations are slowly realizing that leverage has shifted.

You don’t need to give free content to Bezos, Sulzberger, or Murdoch employees to get the word out anymore.

Just build your own audience, and go direct if you have something to say. cjr.org/public_editor/…

You no longer need to pay a toll to a media middleman to reach an audience. You don’t need them at all.

“The internet...destroyed one of the media’s most important sources of power: being the only place that could offer access to an audience.” cjr.org/public_editor/…

The new vanity metric is vanity media. You simply do not need legacy media coverage to reach an audience. It’s junk traffic.

https://twitter.com/Suhail/status/1314956282890076166

Build your own media arm. Don’t respond to employees of legacy media corps. Whatever you have to say, say it in your own words. Better yet, say it in your own film.

Just don’t consent to giving them free content. Bezos, Sulzberger, and Murdoch already have enough money.

https://twitter.com/micsolana/status/1314628109497376768

Remember: the New York Times Company announced it is becoming a tech company.

That means it has gotten in the ring.
This is not some public trust, it’s a $7B firm aiming for $70B.

Coke doesn’t help Pepsi. Google doesn’t aid FB. Why should you give free content to a competitor?