What I hope lockdown taught brands about digital marketing, Influencer marketing, & social media marketing;
A thread
A thread
1.Your brand can reach more people online than anywhere else
2.Influencer marketing & content marketing are key drivers of online success
2.Influencer marketing & content marketing are key drivers of online success
3.Marketing departments can save more money with online activations, events, & campaigns than with traditional campaigns. Online event assets are easier to track & afford brands opportunities to repurpose their content real estate.
4.Plugging yourself (as the brand) into existing online assets is more effective than creating your own online platforms from scratch. Collaborate with Podcasters, YouTuber etc & leverage from their existing communities
5.Influencer/thought leadership produced content converts to more engagement, leads, customer acquisition, & sales than overly scripted brand x influencer generated content
6.An influencers community can tell the difference between a social media advert & a meaningful paid collaboration between influencers & brand
7.Unique voices & not necessarily new content drives success online.
7.Unique voices & not necessarily new content drives success online.
8.An influencers true influence is driven by the value of their community not by the amount of followers they have. Invest in influencers who have communities that have rallied behind them
9.Good influencers have a meaningful understanding of their community & how brands can extract value from that community. Therefore Influencers should be integrated more meaningfully & as easily as possible into content marketing strategy for influencer campaigns.
10.Conversation & audience participation are a good thing. Brands that are afraid to participate in conversations about them, lose out on opportunities to grow & cater to customer needs.
11.Authentic brand x influencer collaboration reinforce brand credibility, core brand values, & brand promise. Choose influencers meaningfully
12.Customers who consume content online are global consumers by virtue of the internet being a space that can reach anyone in the world. They are aware and they have options
13.Inclusive & Diverse social media marketing & influencer marketing campaigns are the currency for an informed, global audience. You can’t trick the digital customer.
14.Online cancel culture is a powerful force that can bring brands to their knees. Brands need to manage their online assets with immense skillful & social, & cultural sensitivity.
15. TECH is Important, and it should be incorporated into marketing strategy as early as possible l.
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