Q: All things equal, would you rather have lots of optionality or none?
A: LOTS!
0 - 7 possible
0 - No optionality in 10+ years
1
2
3
4 - Optionality within current markets
5
6
7 - High optionality in new markets (Like $TSLA w/ energy or $AMZN w/ AWS)
11 / Potential
Q: All things equal, would you rather have lots of organic growth or none?
A: LOTS!
0 - 4 possible
0 - All growth from M&A
1
2
3
4 - 15+% growth all organic
12/ Potential
Q: All things equal, would you rather have a 'top dog & first mover' or not?
A: Top dog & first mover (or industry disruptor)
0 - 3 possible
0 - 4th+ place company
1
2
3 - Top dog and first-mover
13/ Potential
Q: All things equal, would you rather have lots of operating leverage ahead or none?