What we need in Product Management:
1)
Less “How will we build this?”
More “How will we differentiate?”
2)
Less “How to enforce accountability?”
More “How to foster ownership?”
3)
Less “What problems can we solve?”
More “What problems are worthwhile?”
👇🏾
1)
Less “How will we build this?”
More “How will we differentiate?”
2)
Less “How to enforce accountability?”
More “How to foster ownership?”
3)
Less “What problems can we solve?”
More “What problems are worthwhile?”
👇🏾
What we need:
4)
Less “What is the 3-yr roadmap?”
More “What is the 3-yr strategy?”
5)
Less “How to run growth experiments?”
More “How to get more distribution?”
6)
Less “What is the process for X?”
More “What is the purpose of X?”
4)
Less “What is the 3-yr roadmap?”
More “What is the 3-yr strategy?”
5)
Less “How to run growth experiments?”
More “How to get more distribution?”
6)
Less “What is the process for X?”
More “What is the purpose of X?”
What we need:
7)
Less “Does this team run well?”
More “Does this team learn well?”
8)
Less “What are top user requests?”
More “What are top user needs?”
9)
Less “What is the template for Y?”
More “What is my goal with Y?”
7)
Less “Does this team run well?”
More “Does this team learn well?”
8)
Less “What are top user requests?”
More “What are top user needs?”
9)
Less “What is the template for Y?”
More “What is my goal with Y?”
What we need:
10)
Less “What is the schedule?”
More “What are the priorities?”
11)
Less “Are all stakeholders happy?”
More “Are all stakeholders aligned?”
12)
Less “How many resources do we need?”
More “What is the marginal impact?”
10)
Less “What is the schedule?”
More “What are the priorities?”
11)
Less “Are all stakeholders happy?”
More “Are all stakeholders aligned?”
12)
Less “How many resources do we need?”
More “What is the marginal impact?”
What we need:
14)
Less “How can I use metrics?”
More “How can I use psychology?”
15)
Less “Who will write the blog post?”
More “How can we create excitement?”
16)
Less “What will get me promoted?”
More “What will get the buyer promoted?”
14)
Less “How can I use metrics?”
More “How can I use psychology?”
15)
Less “Who will write the blog post?”
More “How can we create excitement?”
16)
Less “What will get me promoted?”
More “What will get the buyer promoted?”
17)
Less “How did Google solve this?”
More “How are we different?”
18)
Less “What does the CEO want?”
More “What does the CEO know?”
19)
Less “What are competitors saying?”
More “What is their strategy?”
20)
Less “What is rational for users?”
More “What is natural for users?”
Less “How did Google solve this?”
More “How are we different?”
18)
Less “What does the CEO want?”
More “What does the CEO know?”
19)
Less “What are competitors saying?”
More “What is their strategy?”
20)
Less “What is rational for users?”
More “What is natural for users?”
If you liked this thread, you might also like these👇🏾
The Proxy Delusion, where we confuse X for Y in business
https://twitter.com/shreyas/status/1255489241364279299
The Proxy Delusion, as applicable to life
https://twitter.com/shreyas/status/1295746433350397952
In any complex environment, there is no such thing as "Problem Solving". Problem Solving is really Problem Trading.
https://twitter.com/shreyas/status/1299399466131156992
On *understanding* competition, but not *fixating* on it
https://twitter.com/shreyas/status/1284160537366953985
Most "Execution Problems" aren't actually Execution Problems
https://twitter.com/shreyas/status/1316573473934696449
Product leaders need to promote the "less of X, more of Y" approach on their teams. What is the Product leadership role?
https://twitter.com/shreyas/status/1284499367383035904
On Product Strategy
https://twitter.com/shreyas/status/1262072050815954944
Common anti-patterns of teams & companies
https://twitter.com/shreyas/status/1297578783935836160
The Good PMs, Great PMs thread
https://twitter.com/shreyas/status/1249039638829793280
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