In danger of being lost amid the news chatter today, a rather useful Which exercise on what consumers want from trade deals. They want trade, but they also want high levels of protection. which.co.uk/news/2020/11/w… (disclosure, I participated with a factual introduction of UK trade)
Where I part company with campaigners such as @nickdearden75 - I believe trade is good, but it has to be subject to the right rules. And that what has happened since the 1990s is not about the wrong rules, but a new globalization of global supply chains driven by technology 
That clip taken from an article quite rightly pointing out that President Biden doesn't mean the end of the discussion on whether a US trade deal is good for the UK. US trade policy is fixed and unfortunately rather hostile to trade not done in the US way theguardian.com/commentisfree/…
I believe the UK's ideal trade policy is to be open to all trade as long as it meets the modern regulatory expectations of consumers and producers. If the US can't meet that, then no trade deal. Because plenty of others will be happy to do so.
Be careful of paid lobbyists for US trade interests (mainly food producers) who say not wanting a US trade deal means not believing in trade, and distort arguments such as those relating to developing countries. They have thus far had a strong influence on the UK government.
The debate continues on whether the UK government does or does not really want a US trade deal. I believe all evidence suggests it really does, hence starting (and losing so far) a fight with farmers. Either way the UK trade debate will continue, and so it should. /end
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