Thread by @AdsAlchemist

Running any FB ads?

Do you have Advanced Matching turned on?

Do you even know what it is?

I'm suuuurree all you know what it is but for those you don't....

Let me explain 👇

** Advanced Matching Thread **

So, what is it and what does it help with?

"Advanced matching lets you send us (FB) hashed customer identifiers along with your pixel events in order to help you attribute more conversions and reach more people."

This will help your overall campaigns for 2 reasons ⬇️

Since FB will be able to better match your conversions to customers, it will help with

1) increasing the number of people in your custom audiences

and

2) decrease your cost per conversion since you'll be getting more conversions/data overtime

Since FB will have more information on each conversion this will make your lookalikes that much better.

FB will be able to do a better job at finding people on FB that are similar to the people in your lookalike source audience which should result in higher performance.

If you don't have advanced matching on, this is how you turn it on.

1. On your Business Manager menu go to Pixels
2. Click 'Open in Events Manager' after selecting your Pixel
3. Click 'Settings' under your Pixel Name
4. Scroll down till you see it 👇
5. Turn it on

👍

Hope this helps you guys!

If you have any questions, comment them down below.

Thanks,

AA