New to ecom?

Don't try to launch a free plus shipping store.

"But I'll get a bunch of good data to build LLAs"

Wrong.

Using this method to collect data faster when you're just starting out is the worst idea ever.

Let me explain why 👇
Someone told me this the other day and I was shocked that they expected this to work.

Free plus shipping in general is a very hard strategy to turn profitable (one main exception, I'll talk about it at the end).

Your room for profitability is very tight on the front end.
When you're advertising a free plus shipping product, do you understand the type of customer you are attracting to your store?

No? Let me tell you.

Cheapskates.

They're only interested in your product because it's "free".
Even if you include that they have to pay for shipping, most users won't notice that until they get to the checkout page or won't expect the shipping to be that expensive.

That's why there is always such a high drop off rate from add to cart to initiate checkout.
But, now your pixel has a ton of data on people who are only interested in your product because they think it's "free".

So why would creating a LLA off of that data be a good idea?

Exactly, it's not.

FB would just find more low quality users.
Not saying people can't make it work but it's much harder to do so.

Especially for a beginner.

It requires an optimized funnel/backend to help increase LTV.

Most successful F+S I see these days typically have sort of monthly subscription upsell.
Hope this little thread helps you guys.

If you have any questions, please comment them down below.

Thanks,

AA
P.S. - Want more free tips about Facebook Ads?

Check out my 2020 Facebook Ads Beginner Thread 👇

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More from @AdsAlchemist

14 Nov
Trying To Learn Facebook Ads?

Here's a complete guide on how to launch your first campaign from start to finish.

** Facebook Ads Beginner Guide **
This is going to be a long one so buckle up.

But before we dive into things you're going to need to do a few things.

In order to launch your first campaign there's a few prerequisites...👇
1. Create a Business Manager => business.facebook.com

2. Create an Ad Account => bit.ly/32DuLC7

3. Create a Pixel/Add it to your site => bit.ly/35tOuWD

4. Create/Add a FB page => bit.ly/2Ur9zuA

5. Add a payment method => bit.ly/32IzEtu
Read 27 tweets
12 Nov
I get a lot of people asking me for information for beginners on how to learn FB ads.

So I'm creating this thread to include different resources and tweets that will help someone learn the basics around FB ads.

** Learning FB Ads - 2020 Edition **

RT to spread the knowledge!
1. Six tips that can help improve your FB ad performance.

Read 17 tweets
12 Nov
Running any FB ads?

Do you have Advanced Matching turned on?

Do you even know what it is?

I'm suuuurree all you know what it is but for those you don't....

Let me explain 👇

** Advanced Matching Thread **
So, what is it and what does it help with?

"Advanced matching lets you send us (FB) hashed customer identifiers along with your pixel events in order to help you attribute more conversions and reach more people."

This will help your overall campaigns for 2 reasons ⬇️
Since FB will be able to better match your conversions to customers, it will help with

1) increasing the number of people in your custom audiences

and

2) decrease your cost per conversion since you'll be getting more conversions/data overtime
Read 6 tweets
12 Nov
"I just need to get to 100 purchasers, so I can create Lookalikes and then my performance will get better"

Wrong.

I hear this a lot from beginners who clearly don't understand LLAs.

So, let's see if we can change that.

** Lookalikes 101 Thread **
Before I explain what a Lookalike audience is, I need to explain what a custom audience is.

A custom audience is a list or group of users that you have collected or they have interacted with your pixel/website/accounts.

The image below shows all of the ways you can create one.
Now, you know what a custom audience is.

So, in order to create a Lookalike there are 3 parts.

1. Lookalike Source

2. Audience Location

3. Audience Size
Read 11 tweets
12 Nov
Getting your account/BM disabled these days is so common.

So, it's important to know FB's policies to reduce your chances.

Did you know FB has 30 types of prohibited content?

Here's what you can't run 👇

🚫 Prohibited Content Thread 🚫
You can't make ads that:

-promote the use/sale of something that's illegal

-discriminate

-sell/promote the use tobacco products

-talk/sell drugs (even legal) or drug related products

-sell "unsafe" supplements (determined by FB).

-sell/promote the use weapons/explosives
-sell/promote the use of adult content, product, or services

-contain third part infringement

-contain sensational or controversial content

-lead to a "non-functional" landing page (unable to leave the page)

-sell surveillance equipment
Read 6 tweets
11 Nov
New to ecom?

Here are 4 product categories you should avoid 👇
1) Animal Niche
2) Phone Cases
3) Print On Demand
4) Old Viral Products

All of these are much harder to start a successful store with.

I'm not saying it's impossible but if you're beginner looking to start I would avoid products that fall under these categories.
Especially if you're using FB ads as your main driver of traffic, these product categories are much more competitive/expensive on FB.

If you do want to create a store in one of these categories just make sure you have a unique angle to differentiate yourself from others.
Read 4 tweets

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