Using this method to collect data faster when you're just starting out is the worst idea ever.
Let me explain why 👇
Someone told me this the other day and I was shocked that they expected this to work.
Free plus shipping in general is a very hard strategy to turn profitable (one main exception, I'll talk about it at the end).
Your room for profitability is very tight on the front end.
When you're advertising a free plus shipping product, do you understand the type of customer you are attracting to your store?
No? Let me tell you.
Cheapskates.
They're only interested in your product because it's "free".
Even if you include that they have to pay for shipping, most users won't notice that until they get to the checkout page or won't expect the shipping to be that expensive.
That's why there is always such a high drop off rate from add to cart to initiate checkout.
But, now your pixel has a ton of data on people who are only interested in your product because they think it's "free".
So why would creating a LLA off of that data be a good idea?
Exactly, it's not.
FB would just find more low quality users.
Not saying people can't make it work but it's much harder to do so.
Especially for a beginner.
It requires an optimized funnel/backend to help increase LTV.
Most successful F+S I see these days typically have sort of monthly subscription upsell.
Hope this little thread helps you guys.
If you have any questions, please comment them down below.
I'm suuuurree all you know what it is but for those you don't....
Let me explain 👇
** Advanced Matching Thread **
So, what is it and what does it help with?
"Advanced matching lets you send us (FB) hashed customer identifiers along with your pixel events in order to help you attribute more conversions and reach more people."
This will help your overall campaigns for 2 reasons ⬇️
Since FB will be able to better match your conversions to customers, it will help with
1) increasing the number of people in your custom audiences
and
2) decrease your cost per conversion since you'll be getting more conversions/data overtime