Thread by @dominiconorton

I think a lot about thinking.

Not just to improve my thought processes but to also attempt understand the world but also specifically economic markets.

Some thoughts on the Bandwagon Effect and Products ⬇️

Some communities on Twitter are a great example of the Bandwagon Effect.

The growth of brands like Apple, TikTok and Spotify can be attributed to the bandwagon effect.

Community ⭐️

To utilise bandwagon effect, founders could focus on being deliberate about community and how it mutates with growing members.

FOMO ⏰

Many founders create limited waitlists for early adopters. Life-time membership deals in the early stages for limited time.

Meaning ❤️

Consistently communicating meaning and values and reinforcing with aligned action.

Polarising

I’ve seen tweets along the line of if you target everybody you will attract nobody. Once you commit to a position that can naturally be polarising but can lead to a committed group of core users.

Referrals

Making it easy for people to not only share your community with friends but also communicate the values of the community and the value it provides its members

I come up with ideas and initial prototypes everyday. The real magic is in creating communities that are meaningful to people. You can “hack” that together it’s a slow and tedious process but is worth it in the long run.