Today I’ve been recording a lot of my content. I like to keep it short, to the point and practical.
I’ve been thinking about lead magnets.
I’m going to create a few for #productsixty
Here’s a thread on Lead Magnets for your side project ⬇️
#100daysofnocode #blacktechtwitter
I’ve been thinking about lead magnets.
I’m going to create a few for #productsixty
Here’s a thread on Lead Magnets for your side project ⬇️
#100daysofnocode #blacktechtwitter
There are many ways to build your community for your product or service. Marketers use lead magnets to get more information on their potential users to turn them into sales leads. There are many kinds of magnets. We’re going to go over a few:
Free trail
This is probably the most common with SAAS platforms. A 7 day or 14 day trial. Once a user signs up you can continue to market to them through email campaigns.
This is probably the most common with SAAS platforms. A 7 day or 14 day trial. Once a user signs up you can continue to market to them through email campaigns.
White Papers
This is often used in Business to Business context and is a deep dive into a problem based on in-depth research and often positions your solution as the answer.
This is often used in Business to Business context and is a deep dive into a problem based on in-depth research and often positions your solution as the answer.
Downloadables
Free ebooks are very common for the first touchpoint for marketing efforts. Many marketers curate content focused on a niche that educates the potential customer on a particular niche
Free ebooks are very common for the first touchpoint for marketing efforts. Many marketers curate content focused on a niche that educates the potential customer on a particular niche
Events
In-person or virtual events are a great way to build a community and begin marketing your service or product to an audience.
In-person or virtual events are a great way to build a community and begin marketing your service or product to an audience.
Evergreen Webinars
Evergreen Webinars are automated videos used to help a community solve a specific problem. They will have limit access and be exclusive to specific times.
Evergreen Webinars are automated videos used to help a community solve a specific problem. They will have limit access and be exclusive to specific times.
Podcasts
Podcasts are a great way to speak to your community and people in the Industry you’re operating in. A call-to-action can prompt listens to subscribe to a newsletter for bonus content.
Podcasts are a great way to speak to your community and people in the Industry you’re operating in. A call-to-action can prompt listens to subscribe to a newsletter for bonus content.
Blog
Blogging has been huge for a while and is still under-utilised by many makers. Just like podcasts a call-to-action can provide your community with bonus content and help you get them in your marketing pipeline.
Blogging has been huge for a while and is still under-utilised by many makers. Just like podcasts a call-to-action can provide your community with bonus content and help you get them in your marketing pipeline.
Case Studies
These are success stories about people who’ve used a similar service as yours or people who’ve used your service. Downloadable as a pdf or sometimes displayed on your site.
These are success stories about people who’ve used a similar service as yours or people who’ve used your service. Downloadable as a pdf or sometimes displayed on your site.
Quizzes
Quizzes are a great way to gain information from potential community members. They may want to discover the answer to a question that can be formatted in a quiz.
Quizzes are a great way to gain information from potential community members. They may want to discover the answer to a question that can be formatted in a quiz.
There are a number of other ways to generate leads for your service. A lot of it is about experimentation and being consistent.
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