Before you think about an app or software product consider the following to build your audience.
A thread 👇🏾
Email Newsletter
There are many paid Newsletters where founders are making serious bank. Some by creating original content many by curating content.
Podcast
Podcasts open up a world of opportunities to get on the radar and network with leading movers and shakers.
Blog
Blogs have been around for a while now. Some blogs curate extremely useful things for readers others create new content entirely. Can monetise with paid access, ads, sponsorships and more.
Course
Building social capital can come in the form of a course. Simple, to the point but highly valuable. There are many creators having a lot of impact and making serious Bank from lovely courses
Downloadables
These are generally E-Books. Many E-Book are curated + adding some original sauce. Can be sold on Gumroad, Amazon, your website and more.
Templates
Notion is all the range right now. Maybe you’re a productivity freak or would like to create an audience guide for your audience. Templates can help a lot of people and be a good way to supplement income.
WhatsApp Newsletter
SMS based newsletters (WhatsApp) can reach a larger audience than most platforms. Definitely worth thinking about.
I had to remove the request embed code and may also have to remove the contact form because the connection with Zapier requires a premium account and I haven't got that money.
Ideas to drive traffic 👇
Daily Webinars
Short daily webinars with E-Commerce brands to give them a chance to talk about their products and to showcase their products.
Could repurpose the content for the YouTube channel, IGTV and a Podcast
There are many ways to build your community for your product or service. Marketers use lead magnets to get more information on their potential users to turn them into sales leads. There are many kinds of magnets. We’re going to go over a few:
Free trail
This is probably the most common with SAAS platforms. A 7 day or 14 day trial. Once a user signs up you can continue to market to them through email campaigns.
I’ve been tweeting a lot more. I’ve been transparent about what I do and how I do #buildinpublic but not necessarily emotionally vulnerable.
That’s the hardest part is being emotionally vulnerable about the entrepreneurial process
Some self-reflection a thread ⬇️
Throughout my athletic career and my academic career I have failed a lot. Losing scholarships, cutting cut from teams and more. It’s helped me develop a unique outlook on failure that in many cases it’s unavoidable and to be expected.
This can come across pessimistic and makes me numb to failure but also success. It’s why I don’t even think about what is means to be successful. I try to just enjoy my process and bounce back from whatever comes next.