Before you think about an app or software product consider the following to build your audience.

A thread 👇🏾
Email Newsletter

There are many paid Newsletters where founders are making serious bank. Some by creating original content many by curating content.

Podcasts open up a world of opportunities to get on the radar and network with leading movers and shakers.

Blogs have been around for a while now. Some blogs curate extremely useful things for readers others create new content entirely. Can monetise with paid access, ads, sponsorships and more.

Building social capital can come in the form of a course. Simple, to the point but highly valuable. There are many creators having a lot of impact and making serious Bank from lovely courses

These are generally E-Books. Many E-Book are curated + adding some original sauce. Can be sold on Gumroad, Amazon, your website and more.

Notion is all the range right now. Maybe you’re a productivity freak or would like to create an audience guide for your audience. Templates can help a lot of people and be a good way to supplement income.
WhatsApp Newsletter

SMS based newsletters (WhatsApp) can reach a larger audience than most platforms. Definitely worth thinking about.

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More from @dominiconorton

19 Nov
Plans for Product Sixty

I had to remove the request embed code and may also have to remove the contact form because the connection with Zapier requires a premium account and I haven't got that money.

Ideas to drive traffic 👇
Daily Webinars

Short daily webinars with E-Commerce brands to give them a chance to talk about their products and to showcase their products.

Could repurpose the content for the YouTube channel, IGTV and a Podcast

& Templates

To get brands on my mailing list
Read 7 tweets
19 Nov
Random Idea #47

I’ve been on ArtTikTok recently doing duets adding my 2 cent sharing tech and business.

Here are my thoughts on insights Artist & Software Engineers ⬇️
Both artists and software engineers work tirelessly on their craft and its a never ending process
Both attempt to make connections between ideas others do not or can not
Read 8 tweets
18 Nov
I haven’t really taken the time to truly understand Reddit but TikTok has been cool.

In a couple days I’ve acquired 500+ followers.

No crazy secret. Here’s what I’ve been doing ⬇️ Image
Curating content

I’ve curated content from Silicon Valley, Rick and Morty and Scott Pilgrim vs The World. Stuff I like and has a connection to tech (a little)
Series Posts

Posting a part 1, part 2, part 3 can inspire community members to follow you because they want to see more.
Read 4 tweets
17 Nov
I think a lot about thinking.

Not just to improve my thought processes but to also attempt understand the world but also specifically economic markets.

Some thoughts on the Bandwagon Effect and Products ⬇️ Image
Some communities on Twitter are a great example of the Bandwagon Effect.

The growth of brands like Apple, TikTok and Spotify can be attributed to the bandwagon effect.
Community ⭐️

To utilise bandwagon effect, founders could focus on being deliberate about community and how it mutates with growing members.
Read 9 tweets
1 Nov
Today I’ve been recording a lot of my content. I like to keep it short, to the point and practical.

I’ve been thinking about lead magnets.

I’m going to create a few for #productsixty

Here’s a thread on Lead Magnets for your side project ⬇️
#100daysofnocode #blacktechtwitter
There are many ways to build your community for your product or service. Marketers use lead magnets to get more information on their potential users to turn them into sales leads. There are many kinds of magnets. We’re going to go over a few:
Free trail

This is probably the most common with SAAS platforms. A 7 day or 14 day trial. Once a user signs up you can continue to market to them through email campaigns.
Read 12 tweets
31 Oct
I’ve been tweeting a lot more. I’ve been transparent about what I do and how I do #buildinpublic but not necessarily emotionally vulnerable.

That’s the hardest part is being emotionally vulnerable about the entrepreneurial process

Some self-reflection a thread ⬇️
Throughout my athletic career and my academic career I have failed a lot. Losing scholarships, cutting cut from teams and more. It’s helped me develop a unique outlook on failure that in many cases it’s unavoidable and to be expected.
This can come across pessimistic and makes me numb to failure but also success. It’s why I don’t even think about what is means to be successful. I try to just enjoy my process and bounce back from whatever comes next.
Read 7 tweets

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