Thread by @PaikCapital

Consider these when formulating killer ad copy to turn your words into deadly weapons.

// THREAD //

I'm NOT going to give you the exact phrases and words to use.

You can google/study that.

I will, however, give you 3 fundamental concepts you NEED to master to turn your ad copy into a powerhouse converter.

Works to help clients and yourself sell.

Let's begin.

First of all, thoroughly understand your client's audience or your audience.

Their fears, desires, and curiosities.

Craft their prototype customer in extraordinary detail.

What does the typical person in their niche look like?

Complete that then move on.

1. Mass desire

You're working with a chiropractor client.

Find the most IMPACTFUL feeling their audience has.

Fear
"What if I don't get my sore back checked out?"

Desire
"Get rid of my constant back pain"

Curiosity
"Would monthly visits really help?"

Which is most POWERFUL?

Here, the most powerful feeling is their desire to get rid of their constant back pain.

Your copy will appeal and focus on this desire.

It's not-- why your product/service is awesome.

It's -- how your product answers their mass desire.

Alleviation and benefits.

Not features.

2. Exposure to similar solutions/products

Craft your copy according to how much the audience knows about how similar solutions/products can satisfy their desires.

Your copy needs to be in context to what your audience understands.

Irrelevant info is a waste of words and space.

If heavily exposed to competitors and other solutions, focus on a competitive edge that directly alleviates or benefits them.

Include numbers, case studies, and direct correlations.

If less exposed, focus on clarity.

How exactly can you alleviate or benefit them?

3. Level of understanding and skepticism

How well do they think your product/service and others work?

Rank it on a scale of 1-10.

Closer to 10 -> address the doubts

Closer to 1 -> focus on why "you"
(no doubt means you're just convincing them to choose you)

Now keep these in mind next time you start writing some copy for a client or for yourself.

Utilize these three concepts to rip through barriers and appeal to your audience.

These three will get you RESULTS.

How did I use this to make tens of thousands of dollars in a few months?

>> Learned FB ads
>> Learned how to get clients
>> Learned how to close them
>> Ran ads for them
>> Automated the process

You can do the same.
gum.co/theagency