Consider these when formulating killer ad copy to turn your words into deadly weapons.

// THREAD //
I'm NOT going to give you the exact phrases and words to use.

You can google/study that.

I will, however, give you 3 fundamental concepts you NEED to master to turn your ad copy into a powerhouse converter.

Works to help clients and yourself sell.

Let's begin.
First of all, thoroughly understand your client's audience or your audience.

Their fears, desires, and curiosities.

Craft their prototype customer in extraordinary detail.

What does the typical person in their niche look like?

Complete that then move on.
1. Mass desire

You're working with a chiropractor client.

Find the most IMPACTFUL feeling their audience has.

"What if I don't get my sore back checked out?"

"Get rid of my constant back pain"

"Would monthly visits really help?"

Which is most POWERFUL?
Here, the most powerful feeling is their desire to get rid of their constant back pain.

Your copy will appeal and focus on this desire.

It's not-- why your product/service is awesome.

It's -- how your product answers their mass desire.

Alleviation and benefits.

Not features.
2. Exposure to similar solutions/products

Craft your copy according to how much the audience knows about how similar solutions/products can satisfy their desires.

Your copy needs to be in context to what your audience understands.

Irrelevant info is a waste of words and space.
If heavily exposed to competitors and other solutions, focus on a competitive edge that directly alleviates or benefits them.

Include numbers, case studies, and direct correlations.

If less exposed, focus on clarity.

How exactly can you alleviate or benefit them?
3. Level of understanding and skepticism

How well do they think your product/service and others work?

Rank it on a scale of 1-10.

Closer to 10 -> address the doubts

Closer to 1 -> focus on why "you"
(no doubt means you're just convincing them to choose you)
Now keep these in mind next time you start writing some copy for a client or for yourself.

Utilize these three concepts to rip through barriers and appeal to your audience.

These three will get you RESULTS.
How did I use this to make tens of thousands of dollars in a few months?

>> Learned FB ads
>> Learned how to get clients
>> Learned how to close them
>> Ran ads for them
>> Automated the process

You can do the same.

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More from @PaikCapital

19 Nov


// THREAD //
Follow these steps.

You will realize that there is GOLD to be made out there.

This is NOT something you can do overnight.

If it was, the whole world would be doing it.

If you can accept that, keep reading :)

It'll take only 2 min of your time.

1. Choose a niche

For this service choose a blue collar niche
>> Plumbers
>> Electricians
>> Barbers
>> Welders
>> Automobile repair shops
>> etc...

Choose one to focus on, preferably one you know something about.
Read 13 tweets
16 Nov
Considering video audits with your cold emails?

>> Works really well
>> Takes 10x longer to create than cold emails
>> Doing it at scale will take up your whole day

Here's a quick hack to get around that.

// THREAD //
1. Let's say you're pitching FB ads to businesses

You see something on their website that catches your attention.

Gives you inspiration of an ad to create for them.

You decide that a 3-4 minute video audit would be perfect to explain your idea.

But execution time is ~10 min.
2. Get their attention, first

What if we could grab their attention first and then have them request the video audit?

Wouldn't that make it 100% worth it then?

So let's do that.

Here's the trick to grab their attention first and save you LOTS of time.
Read 9 tweets
15 Nov

without spending a dime.

// THREAD //
1. Leverage your social network

FB / IG / LinkedIn / Twitter
>> "I'm starting my own marketing agency and I'm looking for a Chiropractor who could use more leads"

If you have ZERO social networks...
>> Find a friend or family member who does
>> Let them post for you
Why does this work?

You might not directly know any Chiropractors.

But your friends and family might.

Or their friends and family might.

Or even their friends and family might.

Who knows what'll be shared and spread.

But you won't know until you get the word out.
Read 10 tweets
14 Nov
Today I turn 23 years old.

Give me 1 minute of your time to share 2 accomplishments and 3 tips to you all.


// THREAD //
1. Released The Agency Course

It's been 15 days since my course went live.

>> 80+ FIVE star reviews
>> 30+ testimonials
>> 10+ students who have made $1500+ in 14 days, including a 16 year old.

I'm humbled to say the least.

2. Attracted 12,000+ people to my account

The only difference between now and when I had 500 followers is just the difference in numbers.

I will always provide value, support, and mouth-drooling food pics.

The big 12k is just affirmation of the value I can offer.

TY tribe.
Read 7 tweets
11 Nov
Copy this if you want results and more money.

This is a process, not a hack.

This will generate you more money than any hack you'll find.

Let's get into it.

// THREAD //
1. You gotta have a niche

Choose one that you're familiar with and know how to research to get more info.

>> Home remodeling
>> Plumbing / HVAC
>> Roofing
>> Pool cleaning
>> Basketball training
>> Orthodontists
>> Financial planners
>> Real estate
>> etc.
2. Write some delicious copy headline drawing extreme curiosity

"The 7 Things No Marketer Will Ever Mention to You about Dental Marketing"

"Why Only a Few Wedding Planners are Killing It Right Now"

"2 Simple Tricks that No Other Home Remodeler is Using to Kill It Right Now"
Read 9 tweets
20 Oct
If I had to start all over, here's what I would do for the next 12 months:

**ONLY read this if you can think long term.

This is not for people looking for a two week gig.

Please if you enjoy my content, RT to make me happy.

1. Learn SEO, FB ads, or Email marketing

These are arguable the top 3 most in-demand services that businesses need right now.

Focus on the benefits:
SEO - more visitors to their site
FB ads - more visitors to their offer
Email marketing - higher client retention + follow ups
2. Contact friends/family who could benefit

The fastest way to grow is by having testimonials and concrete results.

Your friends/family will be the easiest way to get started.

Work for FREE.

Get the numbers; they're worth GOLD to you.

More valuable then getting paid.
Read 7 tweets

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