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24 Nov, 4 tweets, 1 min read
Facts tell, Stories sell

Accomplish something legendary once

You can make a living telling that story for the rest of your life
If it’s lucrative like fitness or a financial accomplishment

Package how you did it into a product & distribute

Or it can be explained as consulting/corporate talks
If it’s not as lucrative you can tell the story & sell a book/having a personal brand blog on the topic

Could even lead to endorsements

If it was a very badass accomplishment can lead to brand deals
Instead of laying out facts

Orienting for a steady growth talking about a topic

Accomplish something legendary & fast

Then people will want to listen

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More from @YousXPB

26 Nov
*Thread* - The XP Selling System ⚔️

The most effective way to market & sell

Previously only done by the best, it's now a requirement
- Create a challenge to achieve a result in a impressive time
- Write everyday about the process

- Achieve the result

Selling a system you yourself used & created

To get a result a market desires

In a improved way. More efficient & effective

Stories sell
Fit 2 Fat 2 Fit guy Drew Manning

Dude will probably be worth 9 figures soon
Already $15m+

He embarked on a challenge ONCE

and that story still gets people's attention

Your offer & marketing practically builds itself if you do it this way
Read 21 tweets
24 Nov
*Thread* - The difference between preparation & procrastination

> How to refine your ideas through imagination

> Know when to discard

> Know when to pull the trigger & launch
Angle is usually the difference between good ideas & bad ideas

Your first idea will have the right intention but likely the wrong angle

Through writing I put the idea through simulations

Putting it up against different angles & different idea
The difference between procrastination & preparation

is answered with 1 question

Is the plan better now then it was 72 hours ago?

If yes, it shows you’re ironing out the flaws & can continue preparation
Read 4 tweets
24 Nov
At first nobody cares about you

Talk about topics they care about & they’ll soon care about you

At this point the topic is no longer required

The topic of you is now one they care about
Follow the trend until the trend follows you

At first let’s say you make fitness tutorials

They listen because they care about the tutorials not you at first

Through time invested

Emotions invested from making them think/laugh/learn

and stories you share..
All that investment leads to them now valuing you

More than the original topic that introduced them to you

It’s at this point the fitness YouTuber can talk about almost anything

The audience just wants to see their homie
Read 5 tweets
24 Nov
First 48 hours of uploading a YouTube video

It’s being pushed by the algorithm on a ‘test drive’

Measuring CTR, watch time, shares & engagement

IG/Twitter it’s the first hour

This is why big accounts grow faster. Anything they post gets that baseline of high engagement
Some tips to keep in mind

1) Buying a big page shout-out on IG to grow/get exposure

Time it so that they post your post on their story within first few minutes of it going up

“Read the caption 🤯” some call to action

to drive story viewers to open & engage with your post
2) Leverage email list & other social media profiles to point audience to the post right when it goes up

Example: IG story swipe up to watch the YouTube video

Saying in the IG story “replying to all comments in the next hour”
Read 4 tweets
22 Nov
You follow the niche until the niche follows you

Deliver niche content to grow a following

Widen the niche, covering correlated topics to expand following

You then hit a point when you become the niche

It's at this point you can talk about almost anything you want
Example:

A VERY niche topic

1) Facebook Ads for Real Estate

- Longtail keywords MUCH easier to rank for. Sometimes nobody is delivering the demand

2) Can expand to FB ads for all businesses or stay on Real Estate but incorporate Google Ads, Listing sites etc
After you do 1) you'll have a few thousands followers

When you go after the bigger keywords in the broader niche for step 2

Those followers help give that video instant retention & engagement which gets the algorithm to promote it

Next is step 3...
Read 6 tweets
20 Nov
Recognition & Significance is a deeply rooted human need

- Saying peoples names after they buy live on webinar increases sales

- Saying names is the business model for live stream donations

- Posting customers in brand clothing on brands Instagram story
We see it here on Twitter

Guys known to retweet praise

Gets people praising him to their followers hoping for that retweet

Viral effects & increases in conversions

Can be created through understanding people’s deep rooted need

For significance & recognition
It’s a form of social proof

If a big brand posts you they must think you’re cool

If the famous influencer retweets you he likes/agrees with you

If the famous guy says your name on a livestream you feel good

If Jay-Z or Elon Musk retweeted you, you’d feel cool
Read 6 tweets

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