*Thread* - The XP Selling System ⚔️
The most effective way to market & sell
Previously only done by the best, it's now a requirement
The most effective way to market & sell
Previously only done by the best, it's now a requirement
- Create a challenge to achieve a result in a impressive time
- Write everyday about the process
- Achieve the result
Selling a system you yourself used & created
To get a result a market desires
In a improved way. More efficient & effective
Stories sell
- Write everyday about the process
- Achieve the result
Selling a system you yourself used & created
To get a result a market desires
In a improved way. More efficient & effective
Stories sell
Fit 2 Fat 2 Fit guy Drew Manning
Dude will probably be worth 9 figures soon
Already $15m+
He embarked on a challenge ONCE
and that story still gets people's attention
Your offer & marketing practically builds itself if you do it this way
Dude will probably be worth 9 figures soon
Already $15m+
He embarked on a challenge ONCE
and that story still gets people's attention
Your offer & marketing practically builds itself if you do it this way
This is pretty much how i've sold everything my entire life
Even ebooks when I was 12 years old on how to level up in RuneScape
Here are some elements which make this so effective
Even ebooks when I was 12 years old on how to level up in RuneScape
Here are some elements which make this so effective
1) Hero's Journey - every movie is pretty much the same
Our DNA is wired to listen to stories from those who went into the unknown
Got the result we want & return back to the known
With new skill and/or results in their reality
"Escape & Arrival" as some marketers call it
Our DNA is wired to listen to stories from those who went into the unknown
Got the result we want & return back to the known
With new skill and/or results in their reality
"Escape & Arrival" as some marketers call it
2) QER - Quantifiable End Result
This in itself fixes most bad offers
Nobody wants a vague wellness mastery course
Nobody wants tips & theories
Nobody wants a great strategy
They want a crystal clear outcome that can be measured
This in itself fixes most bad offers
Nobody wants a vague wellness mastery course
Nobody wants tips & theories
Nobody wants a great strategy
They want a crystal clear outcome that can be measured
"12 minute meditation that reduces cortisol & blood pressure in 7 days"
vs
"Regeneration - Meditation Miracle Masterclass"
🔑 Luxury/Fancy requires TIME & social proof. Lot's of touch points to convert
Get to the point & make it clear on your offer
It ain't Versace
vs
"Regeneration - Meditation Miracle Masterclass"
🔑 Luxury/Fancy requires TIME & social proof. Lot's of touch points to convert
Get to the point & make it clear on your offer
It ain't Versace
3) RELATEABLE - "relationship = relate"
> Flexing millionaire business guru's
> Baywatch snobby perfect personal trainers
It's like a poster of a lambo on a 12 year old's wall
It's cool to look at & admire
Not so good for sales
> Flexing millionaire business guru's
> Baywatch snobby perfect personal trainers
It's like a poster of a lambo on a 12 year old's wall
It's cool to look at & admire
Not so good for sales
Your story of going from where they are
To the result they want
> Is relatable to THEM <
Leading to a relationship
🔑 Nobody cares how great your offer is. They care if it's great for THEM
To the result they want
> Is relatable to THEM <
Leading to a relationship
🔑 Nobody cares how great your offer is. They care if it's great for THEM
3.5) Relatable - Your sales copy & advertising pretty much takes care of itself
You don't have to 'figure out' what they want to hear
You're not some outsider coach
Your a player in the game just like them
Fresh results, unlike retired consultant guys or perfect bod trainers
You don't have to 'figure out' what they want to hear
You're not some outsider coach
Your a player in the game just like them
Fresh results, unlike retired consultant guys or perfect bod trainers
4) 🔑 This final point is the key to it all
Introducing a NEW mechanism to the familiar
🎬 74 of the last 100 top films were sequels or remakes
Introduce something 100% new or unfamiliar
Nobody will resonate with it
Key is 30-70% improvements on what has already been proven
Introducing a NEW mechanism to the familiar
🎬 74 of the last 100 top films were sequels or remakes
Introduce something 100% new or unfamiliar
Nobody will resonate with it
Key is 30-70% improvements on what has already been proven
IMPROVE is to better what has been proven
Having one or more of these improvements:
> More convenience
> Better results
> Less time
> Less complexity
> Better Transference (communication, editing, better delivery of solution)
> Better Price**
Having one or more of these improvements:
> More convenience
> Better results
> Less time
> Less complexity
> Better Transference (communication, editing, better delivery of solution)
> Better Price**
^ You DO NOT want to compete on price
It's a race to the bottom & if that's all you bring to the table anyone can instantly copy it
Better price should mean
The amount of value given AT THAT PRICE is almost too good to be true
I try to factor this in when making my offers
It's a race to the bottom & if that's all you bring to the table anyone can instantly copy it
Better price should mean
The amount of value given AT THAT PRICE is almost too good to be true
I try to factor this in when making my offers
If I want to sell something for $197
I want to make sure it truly feels like & actually is packed with over $1000+ in value
(No....not just a random number people pull outta their ass on throw onto sales pages as fake 'value')
I mean legit value for real, proven in the market
I want to make sure it truly feels like & actually is packed with over $1000+ in value
(No....not just a random number people pull outta their ass on throw onto sales pages as fake 'value')
I mean legit value for real, proven in the market
Of course value is also a game of perception
But the simplest explanation of that final point on price is
People should feel like they got more than they paid for
This creates lifetime customers
If not buyers remorse feelings hit, and that's the last time you'll see them
But the simplest explanation of that final point on price is
People should feel like they got more than they paid for
This creates lifetime customers
If not buyers remorse feelings hit, and that's the last time you'll see them
5) Dissolves imposter syndrome
It's effortless to tell stories, documenting & reflecting what we accomplished
Sharing what worked what didn't work
It's A LOT of effort to conjure up theories & explanations
^ This is often a root of imposter syndrome
It's effortless to tell stories, documenting & reflecting what we accomplished
Sharing what worked what didn't work
It's A LOT of effort to conjure up theories & explanations
^ This is often a root of imposter syndrome
🏆 Woah woah woah hold up
Some of you might be wondering
"What if I do something like Google Ads for real estate agents?
Email marketing for ecommerce stores"
Making a successful ecom brand or buying & selling a home is obviously not going to apply haha
Some of you might be wondering
"What if I do something like Google Ads for real estate agents?
Email marketing for ecommerce stores"
Making a successful ecom brand or buying & selling a home is obviously not going to apply haha
🔑 Instead do it for free as a case study & to validate the idea
Ex: If the ecom store won't hire you to do their emails or even let you work for free
But you but you're confident you can help
Just send them actionable tips for free
Ex: If the ecom store won't hire you to do their emails or even let you work for free
But you but you're confident you can help
Just send them actionable tips for free
If they implement them & get a improved result that can help validate idea & get testimonial
For the Real Estate Google Ads. If nobody wants to hire you for free
Make a dummy landing page
Just to prove the metrics of qualified leads/traffic
For the Real Estate Google Ads. If nobody wants to hire you for free
Make a dummy landing page
Just to prove the metrics of qualified leads/traffic
One final element before we wrap up
🧪 The Ability & Awareness to reverse engineer & EXTRACT the gems of wisdom picked up
As you're learning/doing your challenge
The better you can explain
The more you'll resonate
The more you'll convert
🧪 The Ability & Awareness to reverse engineer & EXTRACT the gems of wisdom picked up
As you're learning/doing your challenge
The better you can explain
The more you'll resonate
The more you'll convert
Oh & it's 'XP' means experience points
⚔️ What you get when leveling up in video games
XP Selling is getting that XP to level up
Then sharing your experience
Thank you for reading,
Cheers 🥂
- Yous
⚔️ What you get when leveling up in video games
XP Selling is getting that XP to level up
Then sharing your experience
Thank you for reading,
Cheers 🥂
- Yous
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