I've analyzed 5+ self storage deals per week for years.
At this point I need two metrics and 3 mins on Google Maps:
Asking $
Revenue per month
If its >20k square feet and AP is less than 90x R/M its time to dig in and take it all the way through underwriting / market analysis
Another way:
Asking Price per rentable square foot of property
Rental rate for 10x10
You can use the rental rate per year and compare that to the asking price and get a VERY good idea of what your returns are going to be.
This is simply my smell test.
If it passes, I dig in and figure out:
-How much I can raise rents
-What my unlevered yield (CAP rate) will be first year
-What my expenses would be
-What the value will be at 18 mo when I get it stabilized
It outlines and reinforces the fact that business, negotiation and any human interaction is inherently very emotional. Mirroring, tactical empathy, starting with no and labeling are all phenomenal.
The first stop for any beginner. This is a great book about the importance of creating a business that can thrive without you. Preaches a lot of my favorite business principles like working on the things that are important but not urgent.