There comes a point in a company’s life when it becomes its own largest customer.

This is the crossover point in the 𝑥-pattern below.

Left side of 𝑥 is largely about Produce work. Right side largely Organize+Self-promote work.

Crossover is inevitable, but defer it if you can
Quick recap:

People do 3 types of work within companies.

Produce:
Creating artifacts to serve the company’s external stakeholders.

Organize:
Creating the necessary structures & processes for Produce work.

Self-promote:
Creating a proxy for their own competence & impact.
Startups are almost 100% about Produce work.

That’s why some people love working at startups.

Very large companies tend to require more Organize + Self-promote work from their PMs than Produce work.

Less than 20% Produce time is common for Group PMs in some large companies.
Use this framework to:

-Understand whether you prefer being left-of-𝑥 or right-of-𝑥, when looking for a new role

-Evaluate & discuss where your company/org is & where you’d like it to be

-Periodically track how quickly your company/org is moving towards the crossover point
Finally:

To learn more about Produce / Organize / Self-promote work, company politics, the role of senior leaders, and the role of managers, check out this thread

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Shreyas Doshi

Shreyas Doshi Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @shreyas

1 Dec
🗓️Recap of Nov 2020 content

Includes:

-The CEO Test
-Understanding orgs
-Leadership & Tao Te Ching
-3 types of Prod Mgrs
-the product & The Product
-Upside-Downside framework
-Top 10 cognitive biases
-Gorilla Taxes & Startups
-What we need in Prod Mgmt
& much more....

Thread👇🏾
Compromising with conviction by using the CEO Test
Product/ Organize / Self-promote: a framework for understanding companies & orgs, and our role in them
Read 26 tweets
26 Nov
If you’re a Startup trying to compete with a Megacorp—the 800-pound Gorilla in the space—you need to understand the tax inherent to being a Gorilla

And then you need to make that tax work against the Gorilla—with your product's positioning & features

A thread on Gorilla taxes👇🏾
1/
Collaboration Tax

Getting two or more product groups at a megacorp to collaborate on creating a seamless end user experience is the hardest problem in computer science.

(I am not joking)
Examples of Collaboration Tax:

Calendly exists because the Gmail team & Calendar team haven’t worked together on creating a more seamless experience for that use case.

Loom might succeed because the Gmail, Video, Meet teams at Google are probably too busy with their own goals.
Read 20 tweets
23 Nov
Add these 10 biases to your product team's shared vocabulary

1–Confirmation Bias
2–Fundamental Attribution Error
3–Availability Heuristic
4–Plan Continuation Bias
5–Law of Triviality
6–Curse of Knowledge
7–Law of the Instrument
8–OutcomeBias
9–Bandwagon Effect
10–Bias Blind Spot
The benefits of deeply understanding these biases & creating psychological safety for surfacing them:
- Better product decisions
- Better execution
- Happier teams

Learn more about them here:
en.wikipedia.org/wiki/List_of_c…
Descriptions, along with product team-specific examples of each of these biases👇🏾
Read 13 tweets
20 Nov
Questions on Strategy, Culture, and Execution that you & your product team know are important, but haven’t answered lately:

(and you might want to answer them as you get ready for 2021)
Strategy:

1. At what stage is our product?
[Explore, Expand, Extract, Exit]

2. What are our priority customer segments?

3. Should we mainly compete on Cost, Differentiation, or Segment focus?

4. What are our unique advantages and how can we leverage them more?
Culture:

1. Are we a High Agency team?

2. Do we treat each other fairly and communicate with kind candor? Do we value creativity?

3. How rigorous is our product decision process?

4. Is there an alpha personality on or outside our team that we are trying to please or appease?
Read 11 tweets
19 Nov
People do 3 types of work within companies.

Produce:
Creating artifacts to serve the company’s external stakeholders.

Organize:
Creating the necessary structures & processes for Produce work.

Self-promote:
Creating a proxy for their own competence & impact.

A short tutorial👇🏾
Examples

Produce work: products, eng infra, sales deals, services, support, status updates,...

Organize work: internal processes, resource planning, status updates, re-orgs, hiring,...

Self-promote work: perf reviews, status updates, 1:1s with manager,...

Important tweet👇🏾
The 3 key sources of conflict within a company:

- Self-promote work disguised as Produce work or Organize work (Politics)

- Disagreement on relative priorities of Produce work (Strategy problem)

- Too much Organize work too little Produce work or vice versa (Execution problem)
Read 6 tweets
16 Nov
Three types of Product Managers, per @sachinrekhi:
1) Builders
2) Tuners
3) Innovators

I really like this framework because it’s quite accurate without being too prescriptive.

The blog post:
sachinrekhi.com/3-types-of-pro…

My high-level thoughts👇🏾
Each of the "3 Senses of a PM" maps to a type preference:
Analytical sense → Tuner
Product sense → Innovator
Execution sense → Builder

(*preference* being the key word there—in practice, each type will benefit from each of the 3 senses)

As a reminder:
When looking for your next PM job, ask the Hiring Manager the primary type for the role.

2 benefits
-If HM doesn’t know about these types, they’ll learn something new from you
-If HM can’t articulate the primary type, it’s at least a yellow flag (eg. HM lacks clarity of thought)
Read 13 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!