The review was built around a 5R model of *identity leadership* and abstracted 12 key lessons. Some of these (e.g., Lesson 10) may seem obvious, but they challenge dominant models of leadership and crisis management a range of ways.
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1. Focus on achieving power through people not power over them
The paternalistic imposition of power is the antithesis of leadership because it alienates people and casts them as opponents rather than allies. As a result, it dampens enthusiasm and fuels resistance.
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2. Recognise groups as the solution not the problem.
Much received psychology casts groups and their psychology as a source of problems. But while it is important to avoid #groupthink (by establishing critical group norms), leaders must still think group.
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3. Unlock people’s capacity for strength
One of the first things to surface in a crisis are stories about human weakness. But disasters tend to reveal the opposite — that when united by a sense of solidarity, people are (or at least can be) rational, civic-minded, strong
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4. Build shared identity
Social identity is the key resource that leaders need to build and tap into in order to mobilise the support and energies of others. Hence the sense that “we're all in this together” is critical to leaders’ appeals to the public and to their success
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5. Treat people respectfully
Important as the rhetoric of ‘us’ is, social identity is not just about what leaders say but also about what they do. Leaders need to treat people as ingroup members and actions that create social identity faultlines will harm their leadership
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6. Define ingroups inclusively
Pre-existing social divisions constrain leaders' ability to promote the sense of a united “us”. In the face of these, they need to engage in particularly vigorous identity leadership to eclipse the previously dominant sense of “us” and “them”
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7. Appreciate people’s differing needs and circumstances
Leaders need to put in place policies and structures that allow people to have the lived experience of equity. This requires them to recognise that any crisis affects different groups of people very differently
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8. Be empathic rather than punitive
Policies need to be informed by empathy for others' plight. This is no less true when they fail to adhere to relevant guidelines or to ‘do the right thing’ — situations where it is tempting to dish out blame, criticism and punishment
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9. Provide ongoing support to those who need it
It might seem obvious that leaders need to provide support when and where it is most needed. But, for a range of reasons, they often fail to do this — in part because they fall back on narrow definitions of their ingroup
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10. Achieve outcomes that people most value
Obvious too, but relates to the claim that in a crisis people just need charismatic leaders. Against this, we note charisma is something people *bestow* on leaders if they achieve results. If they don’t, their charisma will ebb
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11. Prepare groups materially and psychologically for a crisis
Communities respond more adaptively to a crisis and recover more quickly if they go into it with a lot of *social identity capital*. If leaders have eroded this then they put their groups at a huge disadvantage
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12. Develop identity leadership rather than leader identity
Too much of the leadership literature focuses leaders on the need to be seen as a leader. They need to focus instead on working for their groups. Women tend to be better at this. We should learn from them.
Huge thanks to @Amy_Maher_SAGE and the team of contributors from around the world who helped us put it together
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The book spells out the implications of social identity theorising for multiple dimensions of the pandemic and, in the words of #AndrewCuomo, is designed to help readers "get their heads around the 'we' thing"
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Section A is written by @jetten_j@ReicherStephen, Tegan Cruwys and I and is designed to explain (a) why the social psychological dimensions of the pandemic are so important and (b) why social identity processes are central to these.
The 5 points we came up with are reproduced below, together with links to supporting evidence
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1. READY yourself and your group for shared challenges. The key asset in your group is the group itself—and an associated sense that “we are all this together”. This provides a platform for morale and citizenship, as well as for support and resilience. journals.sagepub.com/doi/10.1177/10…
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2. REFLECT on the circumstances of the people in your groups. Do not make assumptions about the difficulties they are facing or about the forms of support they need. Connect and take the time to find out about group members’ situation and needs. onlinelibrary.wiley.com/doi/abs/10.111…
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This foregrounds the capacity for social groups—and the social contexts in which those groups are embedded— to structure psychology and, through this, biology and health.
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The three elements of the SPB model are dynamic and interdependent. This is consistent with recent approaches to health that have focused on the important role that social class, social inequality, social structure, and social networks play in shaping health outcomes.
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The concrete value of the SPB reformulation is illustrated through a discussion of recent research that focuses on the role of group memberships and associated social identities in shaping the psychology and biology of #stress.