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4 Nov, 4 tweets, 1 min read
Tip: That navbar on your landing page is a distraction, and distractions can tank your conversions. Keep your landing pages laser-focused and improve your conversion rates by removing unnecessary links.

Thread 👇
When Hubspot tested landing pages for top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) offers, they found that removing links improved conversion rates.
Specifically, removing the navbar, footer, and social media share links increased conversions by 0-4% for TOFU offers and 16-28% for MOFU offers. That being the case, it's pretty crazy that 84% of landing pages still have navbars.
Removing these links is easy so it's worth a shot. But keep in mind that certain links (e.g. privacy policy, etc.) may need to stay put, depending on the requirements of your industry.

For more growth bites 👉 indiehackers.com/growth-bites

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More from @IndieHackers

Indie Hackers Profile picture
4 Nov
Gumroad challenge. Day 8: pricing. @philip_kiely chose pay-what-you-want for his new eBook - Cold Email for Interesting People.

Why?
• Pay-what-you-want is simple
• Customers set what price the market might support

Other models the Gumroad's Head of Marketing also considered:
@IndieHackers 1/ Fixed Price

The simplest model. I charge $X for the product. With tiers, I charge $X, $Y, and possibly $Z for various components of the product.

• Pros: Easy for the customer to understand, lots of control
• Cons: Have to pick a price
@IndieHackers 2/ Fixed Price Increasing

Similar to fixed price, but I start the price low and raise it after every N sales until I reach some final price.

• Pros: Reward early supporters, give a sense of urgency
• Cons: Extra work, still have to pick a price
Read 6 tweets
Indie Hackers Profile picture
3 Nov
How did Tangle, a Substack newsletter, grew to $7.9k MRR?

@Ike_Saul shares some of his insights. 👇
@IndieHackers 1️⃣ He focused on getting 50-100 users out of the gate who were friends, family or colleagues that could offer feedback and I knew would be honest with him about the product.
@IndieHackers 2️⃣ He used his following on Twitter to get his next 200-300 followers, and then he just trusted my readers to help him share.
Read 10 tweets
Indie Hackers Profile picture
3 Nov
Tip: Following up with a lead can mean the difference between a sale and a lost opportunity. But instead of a blase follow-up, why not give them another reason to buy? Convert more leads by including information that strengthens your case.

Thread 👇
Russell Vaughan closes a whopping 75% of his demos, and he says the way he follows up with leads is a big factor in that. Follow-ups are crucial in and of themselves, but here's why Russell's are particularly effective.
He avoids the usual "I just wanted to follow up..." email which, as he points out, is pestering and offers no value to the lead. And instead, he takes the opportunity to provide further information that strengthens the case for becoming a customer.
Read 4 tweets
Indie Hackers Profile picture
2 Nov
Tip: There's a lot happening in the political and social arenas right now, and despite what you may have been taught, speaking your mind can actually benefit your business. Get loyal customers by standing up for what you believe in.

Thread 👇
There's a commonly-held belief in business that being vocal about divisive issues will result in lost customers and little gain.
That's true for the 800-pound gorillas (or at least it was until 2020), but one study on B2Cs showed that there can actually be a big gain for brands with small market shares.
Read 6 tweets
Indie Hackers Profile picture
2 Nov
What are #indiehackers going to build this week? 🥁
@IndieHackers "Automate Letsencrypt renewals with docker container and set up basic ci/cd using Github Actions for Red Goose."

— @marvindanig
@IndieHackers "This week I'm going to introduce new pricing model which will make Pingr much cheaper which is pricing per usage. "Pay as you go" ☺️"

— @vponamariov
Read 9 tweets
Indie Hackers Profile picture
16 Sep
Tip: Getting to #1 on Google can be tough, but getting to the first page is a little easier. And from there, you can jump to #1 by winning the snippet. Optimize for featured snippets to get to the top and increase traffic.

Thread 👇
Featured snippets are answers that appear as tables, lists, videos, etc. above Google's organic search results. They put you right at the top and give you more real estate. It goes without saying that this is great for your brand and (if you do it right) your traffic.
Case and point, Cyrus Shepard of @ZyppySEO had a featured snippet and when he experimented with opting out, his traffic went down by 12%.
Read 7 tweets

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