OK after several months of #Clubhouse testing, it's time to take stock. Here are my conclusions:
Audio is not a fad; it's booming now because of pandemic lockdown, earbuds, Bluetooth, multi-tasking, GenZ, creator economy...
I don't know if #Clubhouse will succeed long term, but it definitely created a new wave of audio content that is inspiring a new generation of startups.
I spent my weekend thinking of how #creators can monetize better their content and my conclusion is that there is much more interesting stuff to do than just paid content, ads, subscriptions… Basically, if I had to summarize my thoughts I would say the following:
Advertising is definitely a broken model for content monetization. Ads lead creators to look for millions of views and therefore to privilege sensationalism.
People will always be more attracted by a video of a plane crash than by a reflection on the harmful effects of opioids on the younger generation. No wonder there’s so much shit online...
The Silicon Valley is definitely a special league. When you look at the exit numbers, nothing compares. Now pretty worried about low level of exits in Europe and in France particularly
UK still leads the pack in term of number of deals but Sweden is first in term of amount (Spotify effect).
France is 250 times smaller than SV, 10X smaller than UK and 6X smaller than Germany... France seems to be stuck (no exits or very low ones on its soil)