How to write a solid blog post in one hour.

THREAD.
1. You need direction (so you can focus and write efficiently.)

Start by filling out a writing brief for yourself. It doesn't have to be super detailed or fancy. I have a template you can buy here: gumroad.com/l/creativebrief
2. From your brief, start working on your outline. Start in the middle and build out your sections with bullet points.

Leave the intro and closing for later.

More on outlining: kaleighmoore.com/blog/2019/5/24…
2. Once you have your outline done, write an ugly first draft. It gives you something to work with, even if it's not pretty.

Note: DO NOT EDIT during this phase.
3. Once you have the middle done, look at it as a whole to determine what kind of background information you need to share so the reader has relevant context before diving into the bulk of what you’ve written.

This shapes your intro + closing.
4. Now you have a more complete first draft. Next, it's time to self-edit.

-Punch up your title and headings.
-Ask: “But, why?”
-Break down long sentences.
-Reorganize any non-sequiturs.
5. If possible, get a second set of eyes on what you've written.

If not, be sure you've at least run your piece through @Grammarly and @hemingwayapp to check for glaring errors.

(You know, like getting your numbers messed up in a Twitter thread...ugh.)
6. Finally: Publish. Share. Repeat.

Be okay with sharing writing that isn’t quite perfect.

Iterate, improve, and collect feedback every time you publish. You'll get better along the way.
(or this more robust bundle!) kaleighmoore.com/products/freel…
Get more free tips like this in your inbox: KaleighMoore.com/newsletter

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More from @kaleighf

12 Oct
How writing makes you smarter: A Monday thread.

1. Writing is a neuron-pumping activity that challenges your brain to translate shapeless ideas into logical, syntax-conforming sentences.

It’s mental gymnastics when you have to take a fuzzy concept and transform it into words.
2. It changes your vocabulary, as you have to find the right words that match up to your ideas.
3. It changes the way you speak, as it forces you to work on sentence structure, composition, and general idea communication...which informs the way you sound OFF the page as well.
Read 8 tweets
6 Jul
Want more people to read your content? Tired of hiring freelance writers to help you build out valuable blog posts only to hear crickets in response?

My tips; a thread.
1) Provide jump-to sections in long posts.

Don't make the reader search for the part they care about - give them a shortcut to the part they want to read. @BigCommerce does this well.
2) Provide a "what you'll learn" summary up top.

Give a few bullet points at the top of your article that sum up the most important takeaways/data points. News sites like @retaildive do this well.
Read 6 tweets
26 May
Writing an About page for your website is HARD.

-It feels weird to write about yourself.
-You're not sure what exactly to share.
-Do you use 'we' or 'I'?
-What's too much info? Or too little?
-How do you make it less about YOU and more about the person reading it?

THREAD!
1/ This is often one of the first places you'll make an impression on someone looking to learn more about you. So it's IMPORTANT.

It's also one of the very few pieces of internet real estate where you can talk all about YOU.

So...you should capitalize on that.
2/ The thing is: So many people struggle when it comes time to write this page.

So they make it ultra-brief.
Or they go WAY long.
Or they forget to tell a story and just summarize their resume (bleh).
Read 5 tweets

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