The 20 Commandments of Email.
Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.
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Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.
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1) Treat your subs with respect
People didn't sub to your list to be spammed.
People subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
People didn't sub to your list to be spammed.
People subbed to your list because you have something to offer and they're interested in you.
Keep it that way.
2) Test Everything
-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text
"Never stop testing and your advertising will never stop improving."
-David Ogilvy
-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text
"Never stop testing and your advertising will never stop improving."
-David Ogilvy
3) Have Systems
-Welcome flows
-Purchase flows
-Abandonment flows
These will keep earning money forever.
You need sleep.
Systems don't.
-Welcome flows
-Purchase flows
-Abandonment flows
These will keep earning money forever.
You need sleep.
Systems don't.
4) Leverage List Segmentation
Never blast your whole list.
That's just asking to land in the Spam folder.
Focus on people who actually open your emails and click on your links.
An engaged list > A huge list.
Never blast your whole list.
That's just asking to land in the Spam folder.
Focus on people who actually open your emails and click on your links.
An engaged list > A huge list.
5) Tag Everyone
Clicked on a link?
Tag them.
Purchased a product?
Tag them.
Won't open your emails?
Tag them.
If you know who you're sending emails to, it’s easy to make money.
Clicked on a link?
Tag them.
Purchased a product?
Tag them.
Won't open your emails?
Tag them.
If you know who you're sending emails to, it’s easy to make money.
6) Learn to Hype
Say you have a big holiday / event coming up.
You send them a discount email that day, right?
Wrong.
You send them one the day before,
One during the event,
And one after as an extended sale.
Easy money.
Say you have a big holiday / event coming up.
You send them a discount email that day, right?
Wrong.
You send them one the day before,
One during the event,
And one after as an extended sale.
Easy money.
7) Treat Them.
Your email subs want to know more about you than your followers.
That's just how it is.
Let them know that you care by giving them discounts or unique offers.
Making your subs feel special is good for business.
Your email subs want to know more about you than your followers.
That's just how it is.
Let them know that you care by giving them discounts or unique offers.
Making your subs feel special is good for business.
8) Be Unexpected.
>Ask a question in the subject line.
>Tease them saying there's a surprise inside.
>Tell them about your once-in-a-lifetime opportunity
>Make them laugh
>Tell a story
The key to good emails?
Stop being boring.
>Ask a question in the subject line.
>Tease them saying there's a surprise inside.
>Tell them about your once-in-a-lifetime opportunity
>Make them laugh
>Tell a story
The key to good emails?
Stop being boring.
9) The Subject Line Is As Important As The Email
The subject line determines whether people are going to open your email or not.
>Beautiful design
>Solid copy
>Inbox delivery
Mean nothing if people won't open your email.
Pro tip: A/B test your subject lines & pick the winner
The subject line determines whether people are going to open your email or not.
>Beautiful design
>Solid copy
>Inbox delivery
Mean nothing if people won't open your email.
Pro tip: A/B test your subject lines & pick the winner
10) Use Preview Text
Use preview text as a "second subject line".
Examples:
- Great to have you!
- You're gonna like what's inside!
- Here's a little gift for you.
The subject line caught their attention.
A killer preview text seals the deal.
Use preview text as a "second subject line".
Examples:
- Great to have you!
- You're gonna like what's inside!
- Here's a little gift for you.
The subject line caught their attention.
A killer preview text seals the deal.
11) Make Them Feel Like They Belong
People like to feel part of something.
Anything that means something to them.
@ROGUEWEALTH leads the Roguewarriors.
@OneJKMolina has La Familia.
What do you have?
People like to feel part of something.
Anything that means something to them.
@ROGUEWEALTH leads the Roguewarriors.
@OneJKMolina has La Familia.
What do you have?
12) Don't Make Them Sick Of You
Sending emails every day is overkill.
If once a week works best, do once a week.
If twice or thrice a week does best, do twice or thrice a week.
Don't overdo it.
Respect their time and they will respect yours.
Sending emails every day is overkill.
If once a week works best, do once a week.
If twice or thrice a week does best, do twice or thrice a week.
Don't overdo it.
Respect their time and they will respect yours.
13) Don't Let Them Forget You
Conversely, don't let them go cold.
If you haven't emailed your list in months and expect them to buy from you,
You're in for a bad surprise…
Conversely, don't let them go cold.
If you haven't emailed your list in months and expect them to buy from you,
You're in for a bad surprise…
14) Reignite The Fire
If people are not opening your emails, it's because you haven't given them a reason to.
So send them an email and give them a reason to.
Give them a discount
Let them ask you a question
Offer some kind of help
If that doesn't work, delete.
If people are not opening your emails, it's because you haven't given them a reason to.
So send them an email and give them a reason to.
Give them a discount
Let them ask you a question
Offer some kind of help
If that doesn't work, delete.
15) Respond If You Say You Will
Many people ask others to respond to their emails and do nothing.
Not good.
If you let people ask you questions, then make sure you answer those questions.
They'll like you more and will likely buy if you ask them to…
Many people ask others to respond to their emails and do nothing.
Not good.
If you let people ask you questions, then make sure you answer those questions.
They'll like you more and will likely buy if you ask them to…
16) Be Useful
People subbed to your list because they wanted something from you.
>Knowledge
>Guidance
>Offers
So keep giving it to them.
Be Useful. Get Paid.
Simple.
People subbed to your list because they wanted something from you.
>Knowledge
>Guidance
>Offers
So keep giving it to them.
Be Useful. Get Paid.
Simple.
17) Be Genuine
When was the last time you enjoyed corporate talk?
Exactly.
Speak like you would to a friend.
Nobody likes to be treated like "just another customer".
Everyone likes to be treated like a friend.
When was the last time you enjoyed corporate talk?
Exactly.
Speak like you would to a friend.
Nobody likes to be treated like "just another customer".
Everyone likes to be treated like a friend.
18) Quality > Quantity
It's better to have 100 people who want to hear from you,
Than 1,000 people who don't even know who you are.
Why would you email people who don't want you in their inbox and risk going to spam?
Stick to people who like you and you will be rewarded.
It's better to have 100 people who want to hear from you,
Than 1,000 people who don't even know who you are.
Why would you email people who don't want you in their inbox and risk going to spam?
Stick to people who like you and you will be rewarded.
19) Get To The Point
People don't have time.
People don't have long attention spans.
Make your emails simple, concise and to the point.
Why should I open?
Why should I read it?
Why should I click on it?
Get clear on these three.
Watch your sales go up.
People don't have time.
People don't have long attention spans.
Make your emails simple, concise and to the point.
Why should I open?
Why should I read it?
Why should I click on it?
Get clear on these three.
Watch your sales go up.
20) It's a Relationship
Business is mostly about relationships.
Treat others with respect, they'll respect you.
Help others, they'll help you.
Be useful to others, they'll like you.
Email is actually simple.
We're the ones that complicate it.
Business is mostly about relationships.
Treat others with respect, they'll respect you.
Help others, they'll help you.
Be useful to others, they'll like you.
Email is actually simple.
We're the ones that complicate it.
If you read up to here, that means you got value from the thread.
If you could retweet the top tweet I’d appreciate it ;)
Thanks for reading!
If you could retweet the top tweet I’d appreciate it ;)
Thanks for reading!
Oh,
And as a bonus,
What email marketing can achieve:
And as a bonus,
What email marketing can achieve:
Quick fact:
I can show you how to get clients to pay you thousands to do email marketing for them.
I’ve done it for 574 people already with my 2 courses.
Zero To One Email Marketing Course:
chasedimond.podia.com/email-marketin…
Advanced Email Marketing Course:
gumroad.com/l/chasedimond
I can show you how to get clients to pay you thousands to do email marketing for them.
I’ve done it for 574 people already with my 2 courses.
Zero To One Email Marketing Course:
chasedimond.podia.com/email-marketin…
Advanced Email Marketing Course:
gumroad.com/l/chasedimond
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