Shaan Puri Profile picture
13 Dec, 19 tweets, 4 min read
1/ OK - Here's a free startup idea that can make ~$10M/year in profit.

No coding required. Just pure hustle.

If someone legit wants to run with it. I'll put up the cash - you do the work.

Here's the idea (and the numbers behind it)👇
2/ Let's create "The Combine" for youth sports.

This is a mashup of two things that parents are obsessed with:

1/ competitive youth sports
2/ standardized testing.

Let's break it down...
3/ Parents in America spend a small fortune ($20B/year) on competitive youth sports.

They pay for things like league fees, equipment, travel to tournaments, photos, coaches/trainers etc.

This starts as early as age ~6-8.
4/ For non-sports fans - what is "The combine"?

Think of it like an SAT test for Athletes.

The NFL & NBA host combines every year.

It's a standardized place where you get body measurements (height, weight, wingspan) + athletic measurements (40 yard dash, vertical leap etc.)
5/ There is no established brand for testing youth athletes.

Basically, we can create the SAT for Athletes.

Every parent wants to see how Little Jimmy stacks up against other kids. You would get scored on various attributes, against the avg benchmark.

Let's go thru the #s
6/ Take the top 75 cities. From Los Angeles to Toledo, Ohio.

1 event per quarter (season). 4 events a year.

500 kids show up per event.

+ $79 entrance fee
+ 60% of people opt in for a $21/yr data storage

~$50k revenue/event
7/ Kids get a digital dashboard of their age, height, weight, lean muscle mass, speed, vertical leap, agility, reaction speed + 1-2 skill tests

Benchmarked against other kids their age.

They leave w/ a score, some swag & IG worthy pics. (think Tough Mudder, Spartan Race)
8/ COSTS

$5k fixed costs for test equipment (scales, scanners, stopwatch, cones, jump stick etc.)

10 staff x 2 days x 8 hrs/day x $16/hr = $2500 variable cost per event

+ $1000 misc (insurance etc.)

= $8500 cost to run the event (83% gross margin)
9/ Acquiring Customers

I'd do a combination of :

* Setup table / Booth next to the field of every tournament etc.. with free gatorade and collect emails

* facebook ads

* referral discounts if they get friends to join

blended cac, lets say $25/customer ($12.5k/event)
10/ Net Total:
$50k revenue
-$8.5k cogs
-$12.5k marketing
=
$29k profit per event
x
4 events a year x 75 cities =

~$9m ebitda per year. Bootstrapped with less than $100k initial capital.
11/ Every year, it gets better.

* You become the de-facto leader because your brand/score is what's known/accepted (similar to the SATs, or ACTs)

* Every year, ~30% of kids will get re-tested and get to see how much they've grown as athletes.

Lifetime value might be ~$500+
12/ This business requires:
* no coding / technical skill
* no reputation / past experience
* no venture capital

Just hustle, creativity, patience, and the ops skills of a summer camp counselor.

Within 3 years, you're doing $7-10M in profit per year (valued at $50m+)
13/ You can also franchise the business to operators in each city.

I'd recruit ex-college athletes who didn't make it pro (what's Greg Paulus up to?) to be the face of each event in their hometown city.
14/ This idea combines some trends I believe in:

* out of home entertainment that creates IG worthy pictures (eg. spartan race, escape rooms, museum of ice cream)

* certification business models (where you create the standardized test)

* over-parenting
15/ There are ~40-60M kids playing youth sports.

Let's take the top 2% that really compete (eg. travel teams, AAU, hire trainers etc.). That's 1M kids.

We're trying to get 150k of them (15% of 2%) to test themselves as athletes!
16/ If you're a hustler who can pull this off, DM me. I'll put up the cash and advise.

Start with 1 event in 1 city, and grow from there.
Too many people replying this is a good idea. Which means it’s probably a shit idea.

The ratio I want is 10% love it, 60% no rxn, 30% think it’s really stupid
UPDATE: too many dms, don’t have time to reply

- the idea is out there
- you don’t need me to “pick you”
- there’s no permission required

If you like the idea just go with it and if you get any momentum, lemme know and I can help with money or advice
btw if you think my assumptions are off (spoiler, they probably are) @taimurabdaal made a cool public model using @CausalHQ where you can type in your own assumptions for costs, revenue etc..

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Shaan Puri

Shaan Puri Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @ShaanVP

10 Dec
Check this out. @DavidDobrik just created a puzzle.

1/ The puzzle costs $30
2/ 1st person to finish the puzzle & take a pic wins $100k
3/ He sold 7500 in 1 hour

7500 x $30 = $225k in 1 hour.

I think it hits 50,000 units. $1.5M revenue

85% margin $1.2M profit
Having free, mass distribution opens up so many doors.

This product will make him a million bucks, while also making him more popular

So he can do something like this again.
ht to @benmlevy for showing me this
Read 4 tweets
4 Nov
Media predicted a landslide (wrong)

And most people who vote Biden feel like the vote should be closer to 100:0 rather than 50:50

1) How are all the experts SO wrong, AGAIN?
2) Why does half the country want to vote for Trump??

here's my 2c:
being wrong is usually a case of having incorrect assumptions.

I see 4 assumptions I think most people got wrong. Let's call these the 4 Myths:
Myth #1: People vote based on policy

Reality: People for the more charismatic candidate

Trump is the most charismatic candidate ever.

The more charismatic candidate usually wins (Trump, Obama, Bush, Clinton, Raegan etc.)

Television enabled this. Social media was steroids
Read 9 tweets
5 Oct
companies I coulda woulda shoulda invested in but didn't .. (aka the "greatest misses")
@calm - I am friends w/ @tewy & @acton and think they are ballers. probably could've invested at seed round (~$5M valuation). Now worth $1B+ easily. 200x+ return

didn't invest because I didn't consider myself an investor at the time
@clearbit - friendly w/ @maccaw - told me about it over lunch.

Seemed like a decent idea but I didn't fully understand it (still don't)....But I thought he was really clever (I remember a story about a 🍆 detection thing he built)

Shoulda asked to invest. now worth $250M+
Read 7 tweets
19 Sep
Putting up the bat signal.. 🦇

who wants to be a startup investor someday?

I want to give someone who's hungry a shot to learn by doing.
I just raised a rolling fund - and now have a few million bucks to invest into ~15-25 startups in the next year.

You can learn the investing process from A to Z.

finding deals --> vetting --> negotiating --> closing --> supporting

+ creating content to build the fund brand
let's start with the basics:

you get:
- 4 years of experience, in 1 year
- a piece of my carry (I take 0% management fees, so there's no salary)
- walk away with a portfolio of 25+ companies in your portfolio

you give:
- your nights/weekends hustling to invest in startups
Read 10 tweets
20 Jun
software is such a cheat code in the game of business. My first company was a restaurant. One of the worst businesses you can start (everyone told me this, but being young, I told them to kick rocks)
we tried building the "Chipotle for Sushi"

Here's the rule of thumb $s :
- ˜10-15% profit margins (if you survive)
- ˜$500k-$1.5M up front investment
- 6 months+ per new store
- need tons of employees, <15% employee retention
- spend 85% of time on the bottom 10% of stores
Plus the lifestyle.
- business runs 7 days a week, no holidays
- I still remember going to the fish market at 430am to get fresh ingredients, & washing dishes until midnight
- Hated the work (crappy feeling "this sucks, who can I pay $12/hr to do this for me?")
Read 14 tweets
2 May
the speech "you and your research" by Richard hamming is A+. I think it's a must-read for any person who wants to make the most of their time & talents.

My notes:
re: Luck - "there is indeed an element of luck..The particular thing you do is luck, but that you do something is not"

I was telling @_johnnydallas_ yesterday: "if you're a founder, every year you have a high chance of failure, but over a decade, you're almost certain to win."
"one of the characteristics successful scientists have is courage. Once you get your courage up & believe that you can do important problems - then you can. If you think you can't, almost surely you're not going to."
Read 21 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!