@WEF: #TheGreatReset
@EAT: #TheGreatFoodTransformation
@TellusInstitute: #TheGreatTransition
@WBGU_Council: #TheGreatTransformation

The hyperbole, numerism, eschatology, utopian promise,... make it sound like a true cult. Rhetorically similar to New Age's #TheGreatConjunction?
And strikingly similar to the late 19th-C Zeitgeist, with the Millerites talking about #TheSecondGreatAwakening.

Which was ultimately followed by #TheGreatDisappointment 😁

en.wikipedia.org/wiki/Millerism
As if @ProfKlausSchwab is talking here: "Earth..finishes a transformation..that allows a New Earth to be birthed..#TheGreatConjunction represents a changing of an era..As our world view changes, so too does society & the way we choose to approach things"

foreverconscious.com/the-cosmic-and…
More @WEF-style storytelling: "Under this grand Conjunction, we could see a shift into more community-based living...There could be a greater focus on this idea that we all thrive when the collective thrives, rather than a focus on individuals trying to compete with one another"
And this, SO #TheGreatReset-like: "Humanitarian efforts will be important & technology will be favored. We will see more things created online than in the physical world. On an even deeper level, #TheGreatConjunction of 2020 could allow us to see that we are truly all connected"
If one drops the 🦄🌈 esoteric bits, there really isn't all that much of a difference between the worldview & rhetoric of New Age cults & policy people talking about #GreatTransformations. Both are belief systems, except that for the Davos crowd, it also opens business options.
May not be a coincidence with a history going back to people like Maurice Strong, founder of UNEP & WBSCD, who also used to be very influential within WEF, WBCSD, SEI/Tellus, WRI & many institutions that led to what is today's #TheGreatFoodTransformation/#TheGreatReset platform.
As other UN protagonists of the time (e.g., Muller, Keys ...), Strong & his wife Hanne were both hard-core into New Age, I'm not exaggerating: have a look at their 🌈🦄 Manitou Foundation: manitou.org/foundation/his…
Even if the Blavatsky/de Chardin/Gaia/Bailey yada yada is no longer explicitly present, those circles have never outgrown the Transition mindset. In essence, they start from a belief system, used to squeeze in science, mobilized to combine Utopia with $. Just as Strong did.

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More from @fleroy1974

14 Dec
Are #vegan diets really the 'single biggest way' to reduce our carbon footprints & environmental impact on the planet? We argue that this is a highly misleading claim & that the evaluation of dietary change comes with a lot of context & complexity

🧐📑➡️: aleph-2020.blogspot.com/2019/06/greenh… Image
1) Global data shouldn't be used to evaluate local contexts

Regional differences are important & due to very large variations in feed digestibility, slaughter age & weight, climate conditions, management, sociocultural factors, & nutrient security.
2) Further mitigation is possible

A lot of margin is left for higher productivity, feed strategies, veterinary care, smart use of manure, & herd management. A reduction of waste, the re-use of meat-processing by-products, & the valorization of biogas also hold potential.
Read 9 tweets
12 Dec
Marketeers are geniuses: "And what if we tell them our product is in their best interest?"👼

"Companies that aim to win converts to green products need to convince consumers that they’re also acting in their own best interests" wsj.com/articles/beyon…
You can't make this up: "Beyond Meat’s founder...has long preached this gospel: The quest to get people to save the planet has to include the promise they are saving themselves" 😜
@ImpossibleFoods' CEO further inflating the $$$ bubble

"Our mission is to completely replace the use of animals as a food technology by 2035. We’re dead serious about it ... It’s #gameover for the incumbent [meat] industry—they just don’t realize it yet” vegnews.com/2020/12/imposs…
Read 4 tweets
11 Dec
‼️Position paper by @via_campesina, ahead of the @UN @FoodSystems summit, arguing for a food system guided by the principles of food sovereignty & agroecology, & against corporate takeover (by the likes of @wef/@wbcsd/...) viacampesina.org/en/wp-content/…
"Previous summits saw a..fully supported participation of Civil Society...the UNFSS21 hasn't received any mandate from an intergovernmental decision or process. Instead, the decision was taken by the UN General Secretary, in response to a request made by the World Economic Forum"
"it had crucial support from a few powerful member states & major ‘philanthro-capitalist’ organizations as sponsors. The governance of the Summit remains firmly in the hands of a handful of large international corporations."
Read 9 tweets
8 Dec
@GyorgyScrinis is one of the most sensible and intelligent voices in the food system debate. His new article is spot on: bmj.com/content/371/bm…
It outlines perfectly why FoP systems such as #Nutriscore are so deceitful and why they're favorites of transnational corporations.

The "nutrient focus distracts from the effects of the highly processed, deconstituted, and chemically transformed ingredients and additives"
These corporations play out the "strategy of credibility engineering—by publishing studies in academic journals" & "commodifying nutritional advances around which there is much promise & hype"

Illustrated by the astonishing example below. Thread 👇
Read 4 tweets
2 Dec
Looks like a good day (since it's my B-day 🙃) to introduce you to a pet project I've been working on.

#ALEPH2020 makes the point that animal agriculture needs to be appreciated for the many benefits it offers to humanity, not vilified based on simplisms. aleph-2020.blogspot.com
The website is supported by an interdisciplinary consortium of very fine scientists, incl. @Fabiensapiens, @TyRBeal, @bendormiki, @DJ_de_Koning, @AgusBC3, @u_eson, @MARIOESTVEZ, @IlseFraeye, @GregoriniPablo, @AviajaHauptmann, @puddleg, @ahhite, @PImazaki, ...
Read 4 tweets
28 Nov
Humans are omnivores. Eating along an animal/plant gradient, with animal foods at 20-90% of the energy intake of hunter gatherer communities. The #PlanetaryHealthDiet (dietary part of #TheGreatReset), brings it down to levels unknown in ancestral models. With red meat at 1% 🧐
100% plants also allowed. Populations that are situated in the proposed range do exist, however. But they're also characterized by high levels of stunting in infants & children. Correlation >< causation, sure. But still looks like a dangerous experiment. Don't let them fool you.
Lots more on the why & how of this #PlanetaryHealthDiet in this meta-thread.
Read 10 tweets

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