a question I ask startup founders that they seem to find helpful ...
"what do you need to be the best in the world at?"
(hyperbole intended)
here's what is fascinating about the replies...(1/n)
"what do you need to be the best in the world at?"
(hyperbole intended)
here's what is fascinating about the replies...(1/n)
Some people will list 5-8 things.
"We need to be awesome at a,b,c,d,e,f,g!"
...w/o an ounce of self awareness that being awesome at one thing is HARD. Two things is REALLY HARD. Three? Nope.
Here's another thing...
Most people haven't "unpacked" the value chain (2/n)
"We need to be awesome at a,b,c,d,e,f,g!"
...w/o an ounce of self awareness that being awesome at one thing is HARD. Two things is REALLY HARD. Three? Nope.
Here's another thing...
Most people haven't "unpacked" the value chain (2/n)
Take something like targeted in-app #UX enhancements ...
you need to be amazing at 1) doing that w/o breaking someone's product, 2) doing it quickly, 3) the targeting, 4) all the requisite data plumbing, 5) clean data, 6) marketing it, 7) best in the world at in-app #ux (3/n)
you need to be amazing at 1) doing that w/o breaking someone's product, 2) doing it quickly, 3) the targeting, 4) all the requisite data plumbing, 5) clean data, 6) marketing it, 7) best in the world at in-app #ux (3/n)
That is not trivial! There are literally businesses built on solving each of those problems.
So if your value prop is "OH, we will do it all with our platform" ... yeah, maybe that sounds good, but it doesn't remove the need to to be really good at 7 things (4/n)
So if your value prop is "OH, we will do it all with our platform" ... yeah, maybe that sounds good, but it doesn't remove the need to to be really good at 7 things (4/n)
...anyway, try the question out with a group. And keep picking and picking. Keep unpacking the things. Keep asking if you really need to be great at all those things.
Does your idea still hold up? (5/end)
Does your idea still hold up? (5/end)
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