🚨 🚨 🚨 NEW OBSERVER EFFECT: It's my pleasure to publish this amazing, wide-ranging conversation with @tobi founder and CEO of @Shopify. We touched on dozens of topics from Shopify, gaming, culture to family. Link and some of the many highlights below 👇
theobservereffect.org/tobi.html
theobservereffect.org/tobi.html
On scheduled meetings, themes and green-pathing. Highly encourage reading this section in full (including where Tobi deletes all recurring meetings at Shopify!). 
On enneagrams and being a comprehensivist (and hopefully this interview is comprehensive! 🙂)
On making Shopify "anti-fragile" (from @nntaleb's book)
One of my favorite bits - preparing Shopify to go fully remote/WFH even before COVID happened (!).
Another favorite - on the intersection of domains and learning jazz helping with building products and teams
On Starcraft (I learned to play as the Zerg just to prepare for this). This, 'attention units' and what Starcraft teaches you is part of a fund discussion on gaming.
On being "resource blocked" and Factorio
On exec coaching. This and the following section on being vulnerable came out of talking to a lot of people who knew Tobi well and spoke of how much he encouraged them on this.
On working with @harleyf . Talking to people who know Tobi, it was clear that there are two key partnerships in Tobi's life. The one with Harley is fascinating.
On Tobi and @FionaMcK : this was hands down my favorite question to ask - the amazing partnership Tobi and Fiona have. Snippet below but highly encourage reading the entire answer.
On how having kids has changed him (and how he balances life).
The above are just a few snippets. Lots more in the interview - from deleting all recurring meetings!, Shopify's "trust battery" to Tobi's favorite books (Parkinson's Law!, Design of Everyday Things!) and much, much more. This is easily our longest interview.
Hope you folks enjoy! It was a blast to research this and put this together. Here's the link again. If you love this, subscribe to get future interviews as they are published.
theobservereffect.org/tobi.html
theobservereffect.org/tobi.html
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