The December Effect, more commonly known as the "January Effect" is a seasonal decrease in share prices in the month of December and an increase in prices in the month of January !
This is a very popular hypothesis but what's the logic behind it ?
If you would have bought the market in the beginning of Dec and sold by the end of it, you would have made an average profit of 3.22% in the past 24 years.
Once a 14 year old kid, who used to deliver newspapers, told his family friend that if he doesn't become a millionaire by the age of 30, he'll jump of the tallest building of his city !
I'm sure nobody even remembered his outrageous claim after 16 years but that child.....that child is now the age of your grandpa and is worth $85 Billion !!! 😮
If you take a look at the revenue breakdown, out of $21B in total revenue, about $9.4B comes from "company operated restaurants" i.e. from selling burgers !
The remaining revenue of about $11.6B comes from Franchise Royalty and Rent !!