1/ Quick thread before my turkey goes in the oven.
You are Ben Ronson and you publish a newsletter called "Stradeckery" about strategy. Thousands of people pay you $10 month to subscribe.
Bundler says: "Publish through us Ben since X, Y and Z."
What is X let alone Y and Z?
You are Ben Ronson and you publish a newsletter called "Stradeckery" about strategy. Thousands of people pay you $10 month to subscribe.
Bundler says: "Publish through us Ben since X, Y and Z."
What is X let alone Y and Z?
2/ Does the bundler have all the elements needed to be a successful multi-sided market?
Does the bundler solve a hard coordination problem that Ben can't solve on his own? 25iq.com/2016/10/22/a-d…
Does the bundler solve a hard coordination problem that Ben can't solve on his own? 25iq.com/2016/10/22/a-d…
3/ What does Ben give up if he lets the bundler own the direct relationship with the customer and the data from that relationship? 25iq.com/2018/06/02/pro…
Remember: You are Ben (the creator) not a consumer whining about paying for so many subscriptions or the bundler.
Remember: You are Ben (the creator) not a consumer whining about paying for so many subscriptions or the bundler.
4/ Ben's audience of tens of thousands is relatively small versus world population, but has a high willingness to pay (high ROI of subscription) and a hatred for advertising in essays. The audience isn't hard to find with a freemium model for filling the top of the sales funnel.
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