I'm a total wuss when it comes to sleep...

On 9 hrs sleep = you could tell me my business is hrs away from bankruptcy and I would be EXCITED to tackle the problem 💪

On 6 hrs = The slightest disagreement or problem and I'm an anxious wreck 😭

I used to be a TERRIBLE sleeper...
I was an insane night owl. I'd stay up until 5AM most nights working, then sleep in until 1 or 2PM.

When I had kids, this stopped working. To say the least.

I realized I had to get my shit together and learn how to sleep!
Over the past few years, I bought every silly sleep tracker device money can buy.

This is what I've learned from personal experimentation:

🪟 Blackout curtains are key

🤿 When travelling, bring a sleep mask (amazon.com/Tempur-Pedic-S…)

🌡️ Cold room (15-18 degrees)...
🧦 Warm feet (wear socks to bed)

👓 Switch to blue light blocking glasses for 4+ hrs before bed

👃If you have allergies, get a high quality HEPA filter for dust (plugged nose = bad sleep) nytimes.com/wirecutter/rev…
🙅 No eating anything for 4+ hrs before bed. Wearing a glucose monitor + Oura Ring showed me just how much of an effect a late (even 3-4 hr before bed) meal or snack has overnight on sleep quality.

🥤 No drinking anything for 1.5 hrs before bed (so you don't wake up to pee)...
🕐 Stick to a super strict schedule. Get into bed at exactly the same time every night.

📙 If you read before bed, only fiction or non-work related stuff that won't stress you out.

💊 300 mcg Melatonin (dosage important—most pills have way too much)...
💊 300mg Phosphatidylserine if feeling stressed/wired before bed (helps reduce cortisol levels so you can fall asleep)

🧖 If you have access to one, a Sauna (or a really hot bath) for 20 minutes 1-2 hrs before bed is awesome.
📱Switch iPhone screen to red tint 4+ hrs before bed blublox.com/blogs/news/how…

💍Track it all with an Oura Ring. Adjust accordingly. ouraring.com

Sweet dreams 🙏😴🛌🌠
Forgot one!

🔊 White noise machine is great once you get used to it, prevents unwanted wake ups due to household noise/city noise etc. I like this one: amazon.com/Marpac-Machine…

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More from @awilkinson

22 Dec
There are four types of entrepreneurs:

1. People who try, give up, and get a job 🤦

2. People who get overwhelmed or comfortable, and stop growing ⚖️ (lifestyle)

3. People who grow steadily, year after year 📈 (compounders)

4. People who blitzscale 🚀(venture) ...
Each is specific to personality....

Some entrepreneurs feel an insatiable need to grow.

Others get to a certain point and stop, due to lifestyle or personality.

So, once you get to a point of comfort, why keep growing?...
So many people think growth = greed.

The reality:

If you don't grow your revenue, you can provide ZERO upside to your employees.

No growth = no raises. No promotions. No new roles. No new interesting people to work with. No new challenges.

The best people will leave...
Read 7 tweets
19 Dec
The ultimate businesses are uncapped and non-linear 📈

They can grow to massive scale, with no or limited additional capital (compound their own earnings), and have no inherent cap on growth:
✅Unregulated - move as fast as they want without approval

✅ Limited marginal cost to growth - very small cost difference between serving 10 and 10,000 customers

✅ Asset and Capex light - don't need to buy expensive machinery/build things that take a long time to scale
✅ No wholesale transfer pricing problems - not reliant on a commodity or middleman that can swing P&L lines wildly or can cut you out

✅ Compound earnings - Can reinvest the businesses own profits into itself to grow, not reliant on outside capital (dilution)

For example:
Read 7 tweets
10 Dec
Everybody loses sleep over the big stuff:

🏢 Rent
🧑‍💼 Salaries
⚕️ Benefits

What they often forget about are the thousand paper cuts from software fees.

They compound slowly over time, and people don’t realize that you almost always get a significant discount...
This year, we started @BuyerInc to help companies negotiate without all the associated stress.

It’s Negotiation As A Service.

Just CC them and they do the rest.

Here’s a recent example:
A customer was implementing an enterprise ERP.

2 days till deadline for end of quarter discount. They already got them down from $115k to $85k.

Buyer came in and brought it down to $72,600.

First year savings: $12,700

3 year savings: $28,666.

Just by asking.
Read 4 tweets
2 Dec
In 2013 I got a call from @stewart.

His gaming startup, Glitch, had failed.

He seemed gutted. They had burned through millions and laid off their entire staff.

He had an idea he wanted us to help with.

A last ditch effort to get his investors money back...
It was an IRC-inspired chat app.

Womp womp.

There were already similar chat products like Campfire and HipChat.

I didn’t have the heart to tell him, but it seemed like a “me too” product.

I didn’t really get it. I thought it had low odds of success...
They called it “Slack” internally.

He hired @Metalab to help turn it into a launchable product.

Because of the situation, he could only afford to pay us $60,000 to do everything.

For a logo, marketing site, mobile and web apps—the works.

medium.com/@awilkinson/sl…
Read 7 tweets
23 Nov
I got a lot of pushback on this tweet from people who said they don’t want to raise money and have a gun to their head.

People think there are two options:

Bootstrap every penny or VC

In reality, there are tons of much more mellow investors with realistic expectations...
It also doesn’t mean equity. It could also be some conservative debt.

My point is if your rocket needs fuel. Either you can compound that fuel from profits or you can buy it.

Buying enough fuel for your journey often requires external cash

Not buying enough fuel is dangerous
Places you can go for non-gun to the head money to grow:

- Friends and family
- Bank debt (be careful)
- Private investors (small PE)
- Family offices (rich families)
- SaaS lenders (pipe etc)

Most of these would be fine with steady earnings growth vs VC 100x IPO.
Read 4 tweets
16 Nov
1/ We just acquired another company...

One of the worst parts about getting big is that you can't do as much small stuff.

The small stuff is chaotic, but sometimes it's the coolest.

For example:

Slack was only 3 people when @metalab designed the first version.
2/ But it was a TINY project. I think we lost money on it.

About 2 years ago, we realized that, while MetaLab still works with tons of startups, we were turning away a lot of cool projects due to project size...
3/ We had endless demand from incredible startups and small and medium-sized businesses, but we had to turn most of them away.

So we had an idea...
Read 7 tweets

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