Thread by @Cooopahtroopa

Social tokens are digital assets backed by the reputation of a brand, individual or community.

Enjoy this 2020 Year in Review report as we highlight the projects, tools and professionals driving the sector forward.

A @forefront__ x @seedclubhq collab 🔽

2020inreview.forefront.news

What better way to show growth than numbers. In 2020, social tokens featured:

- 22+ key communities
- $80M+ total market cap
- 7000+ unique holders
- 700+ @Collab_Land_ groups

Here’s a birds eye view of a fraction of what unfolded 📈

Social tokens are a response from creators to receive more equitable pay and forge deeper relationships with their community.

@ljin18 put it best in her post ‘The Passion Economy and the Future of Work’

Let’s explore how this played out in web3 🔮

a16z.com/2019/10/08/pas…

Tokenized Time⏱️

Creators offered fixed services for tokens.

@dApp_boi tokenized time through $BOI, used to design the @SAINTFAMEdao Genesis Shirt - $FAME

@pet3pan tokenized time through $MAGIC and @ameensol tokenized RT’s through $PEW 🔫

https://twitter.com/dApp_boi/status/1088656981307445250?s=20

NFTs 🖼️

Creators accepted tokens as payment for #NFTs.

@connie_digital accepted $HUE on @opensea, teasing how social tokens can be used to spread brand awareness.

@WhaleShark_Pro soon hit the scene with $WHALE and @skeenee_art with $SKULL 🎨

https://twitter.com/WhaleShark_Pro/status/1256585122918174724?s=20

Profit Sharing 💎

Creators explored token micro-raises.

@AlexMasmej raised $20k through $ALEX to move to SF and @kermankohli raised $20k through $KERMAN.

This foreshadowed a way to bootstrap capital using reputation as collateral 🤝

https://twitter.com/AlexMasmej/status/1247529376234668032?s=20

Permissioned Access ✅

Creators gated private communities using tokens.

@karma_dao used @Collab_Land_ to create an exclusive Telegram group focused on networking and deal flow.

Permissioned chats are now used by most social token communities 🔑

https://twitter.com/karma_dao/status/1285124629959290880?s=20

Community Rewards ✨

Creators offered new incentives to fans.

@RAC partnered with @ourZORA to launch $RAC

Patreon, Twitch and Bandcamp supporters received an airdrop to unlock perks, exclusive content and redemption bonuses on drops like $TAPE 📼

https://twitter.com/RAC/status/1311395812279087104?s=20

Now, it’s time for emerging communities to shine.

Some highlights to keep an eye on include:

- $WHALE by @whalesharkpro
- $FWB by @FWBtweets
- $RNG by @galaxyRTK
- $JAMM by @JammSession_

Plus many more to come!

The report also covers the top social token:

- Issuers
- Tools
- Professionals
- Maps
- NFTs
- Stories
- Trends

Far too many to name in this thread!

What many first brushed off as a fad has quickly blossomed into one the most creative, accessible sectors of web3.

Expect more funding, incubation and governance tokens in 2021.

Expect the social layer to see the same degree of growth as #DeFi in 2018.

https://twitter.com/Cooopahtroopa/status/1339815223797018624?s=20

Special thanks to @carlosecgomes for slaying the design, @thattallguy for the mapping and @jamesyoung, @notscottmoore, @Flynnjamm and @pridesai for their contributions. 🙏

Read the full report as we gear up for the year of social!

2020inreview.forefront.news