Good things happen when you care less and do more.
Example 1:

I didn't have much interest in my freelance web development services,

Until I stopped worrying about not being able to code perfectly,

And started figuring things out along the way.
Example 2:

I didn't land high-ticket work,

Until I stopped worrying where my next project was coming from,

And started to implement a pipeline of opportunity for myself.
Example 3:

I didn't start gaining Twitter followers,

Until I stopped worrying about what people would think of my tweets,

And started to share my experience openly.
Example 4:

I didn't get asked to do podcasts,

Until I stopped worrying about my accent,

And started to own it.
Example 5:

I didn't sell any books,

Until I stopped worrying about making typos,

And started writing.
Example 6:

I didn’t help people get ahead in their careers,

Until I stopped thinking “who am I to teach?”,

And started teaching.

• • •

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More from @tom_hirst

17 Oct
How to create a freelancing website that makes money.

Everything I've learned.

A thread.
As a freelancer,

Your website is everything.

First, prioritise its existence.

Second, prioritise its improvement.
The technology you use is irrelevant.

- WordPress
- Notion
- Carrd
- Wix

It doesn't matter which you choose,

What matters is you have a website.
Read 32 tweets
12 Oct
It’s been ~a year since I started building an audience on Twitter with a view to selling digital products.

Here’s the story so far.
I’ve done this alongside running my freelance business and other interests.

I don’t work tons of hours, my Fridays are flexible and my weekends are always my own.
I started building an audience on Twitter ~a year ago.

I’ve always loved Twitter as a consumer, but was never an active sharer until this point.
Read 15 tweets
3 Sep
Working for free.

Everything I've learned.

A thread.
There are two sides to working for free:

1. For business
2. For fulfilment

And sometimes, these lines are blurred.
When you work for free for business, you do so to increase your prospects.

When you work for free for the fulfilment, you do so because:

- You enjoy it
- You want to learn
- You want to help others.
Read 27 tweets
11 Aug
How to get freelance clients and keep them.

Everything I've learned.

A thread.
Find your own individual place on the market.

Becoming a copy of someone else will get you some work.

Becoming an expert with specific skills and differentiators will get you quality work.
To get clients, do these things:

1. Scope down your service offering
2. Identify people you want to work with
3. Make yourself known by being obviously outwardly skilled
4. Appear as a consistent quality presence in your industry & forge genuine connections off the back of this
Read 40 tweets
10 Aug
The freelance focus kit.

A thread.
1. Services

Don't offer too many.

When you try to be the expert of everything, you end up being the expert of nothing.
2. Clients

Identify who you want to attract.

When creating a profile of your ideal client type, go narrower than you think you need to.
Read 11 tweets
20 Jul
"How can I build a freelance client base while I have a full-time job?"

Here's what I'd do.

A thread.
1. Tell people you're available in a freelance capacity.

Friends, family, friends of family, family of friends.

Not, "I'm thinking about going freelance", but:

"I'm ready to take a freelance project now".
2. Using an honest appraisal of your skills, spend time working out a singular service to provide. One that:

- You're best at over all potential others
- Is most saleable over all potential others
- You can stick with for a long time

Don't go too broad.
Read 9 tweets

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