A really useful way to update your understanding of how the brain works:

Rather than left/right brain, it's important to add a third: center brain.

The inner brain is where you evaluate memory, relationships, and fear, to name a few.
...
When we make decisions, it's not just about logic vs creativity. It's the balance of logic, creativity, memory, relationships, and fear, at a minimum.
Most people that we call left-brained aren't left-brained at all. They are center-brained. They don't operate on logic, they operate on memory, which is entirely different.
People that operate on memory do things like they've done them before. They stick with what they know. They want to be trained in how to do things before attempting to do them. They tout their years of experience and relevant knowledge and expertise.
These are all valuable things, in the right circumstances. In others, memory is the mortal enemy of brilliant strategy, planning, and execution.
When there is a conflict between what we see right now and what's in our memory (what's familiar, trained, understood), most center-brained people experience immense stress. That stress can even manifest itself as hostility.
You can see that in the fist pounding and insults thrown around by people who defend the status quo, existing beliefs, and who want their ideas to win without examination or alteration.
The center brain is a very emotional brain. While many center-brained folks claim to be unemotional (because they experience less sadness, depression, elation...), they are actually exceptionally emotional people, highlighted by their unusually-high levels of sensitivity & anger.
To properly identify a left-brained person, you'll notice that they actually toss memory aside fairly readily. They delight in the conflict that appears between new ideas and held beliefs.
They investigate those differences, eager to update their mental models and bond with both new thinking and the people who brought that thinking into the room (while center-brained people are hostile toward those people).
So I'd strongly suggest that we stop talking about left vs. right brained people, because that's how we end up hiring so many sensitive, irritable, uncooperative, hostile "experts."
Add center-brained to your vocabulary and start to pay attention to its force in yourself and in others. This small update to your mental model of how peoples' brains are processing the world around them can make a huge difference, especially if you lead teams or projects.

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More from @evanlapointe

10 Dec 20
As a system, the brain is super complex. But there is linearity to how the brain works, and that makes things WAY simpler.

Here's what happens with sensory data in the brain, and what you can do about it...
First, the majority of sensory data hits the Thalamus. In a nutshell, the thalamus will assess novelty.

Ever read 8 pages of a book and can't remember a single word? Ever driven down the highway for 20 minutes and didn't really pay any attention to your surroundings?
When we see something interesting, the thalamus knows it.

So....is what you're saying or showing really interesting? Designed beautifully? Novel in a delightful way?

If not, you're putting their brains in highway mode.

That's the case for design. Not ROI....BRAINS.
Read 15 tweets
14 Oct 20
A basic understanding of neuroscience will change your perspective on just about everything.

Here's a starter...
First, parts of the brain. Then we will talk about chemicals.
There's a lot of talk about the left vs right brain, but the first thing to know is the inner vs outer brain. The limbic system vs the prefrontal cortex.
Read 29 tweets
17 Sep 20
There are three kinds of trust. They are very different from each other. Here's what each is, and what your business gets from each of them...

👇
Level 1 trust is trusting that someone else can do something "well enough."

Think of a potluck dinner in your neighborhood. This is trusting your neighbor to bring something, but asking them to bring chips rather than making something. They won't screw that up...right?
(thanks @usujason for that perfect example).

What you get from this level of trust is the ability to offload tasks that should go well but there's tolerance for mistakes and poor quality. You get to move faster, but you still have to clean up mistakes sometimes.
Read 22 tweets
11 Sep 20
If there's one thing you learn today, it should be this:

the scale of...
👹------------------------🥰
Psychological Agreeableness

This comes from the Big 5 model of personality. Here's the skinny...
👇
Put simply, agreeableness is the extent to which a person wants to compete or cooperate.

Competitive people want to create sides, win, and prevail over others.

Cooperative people want to erase sides, come together, and help others win.

But it gets a lot more interesting...
On the high end of agreeableness, you will encounter people who care so much about others that they can struggle to understand their own wants and needs. They have a hard time negotiating for themselves, sacrifice their wellbeing, and struggle with decisiveness.
Read 23 tweets
18 Aug 20
The 4 kinds of people you will work with are:
1. Experts
2. Amateurs
3. Modifiers
4. Anti-Modifiers

Here's what they are and what you pay them for... Image
You pay experts to DO and TEACH.

You pay amateurs to LEARN.

You pay modifiers to THINK and SPEAK and CHALLENGE and FACILITATE.

You ask anti-modifiers to LEAVE and occupy senior roles at your competition.
As a quick reminder of definitions:

Experts do things well
Amateurs do things poorly
Modifiers change our projects and business into something better
Anti-modifiers prevent that change
Read 8 tweets
14 Aug 20
Everyone wants to feel heard. Listening takes time. If you want to move fast as a business, here's the secret:

Build teams worth listening to.

Here's how you do it, and what to avoid...
You will work with four kinds of people:

1. Experts
2. Amateurs
3. Modifiers
4. Anti-modifiers
1. Experts are people who do a task or project well. When there is a job to be done, the expert gets it right, makes few mistakes, and has a high probability of driving great decisions, priorities, and precise action.

An article I wrote about experts:
medium.com/@evanlapointe/…
Read 15 tweets

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