fraudsters, ad tech companies prey on gullible marketers and trick the reporting to claim credit for sales that would have happened anyway (it was not caused by the ad spending)
so despite the billions spent in digital, when a few marketers had the courage to run tests (pause their digital campaigns), they saw NO CHANGE in business outcomes
@kickstand@robinberjon oh, ok. very simple (since it is still not clear to you or the IAB)
throw it ALL out ... it was all based on the premise that microtargeting works, so privacy-invading data collection went crazy and many ad tech companies were set up to take advantage of the free money
@kickstand@robinberjon publishers should rip all the 3rd party ad tech out and work with one partner or ad server (as few as possible)
great example documented in the article below -- when they ripped it all out (no targeting whatever) their revenues went UP dramatically
Extraordinary events like the virus are exposing long-covered-up fraud that no one wanted to be the first to expose. "ghost flights" are real because humans are actually not flying now
China's hundreds of "ghost cities" were built over the last decade to consume raw materials and resources to simulate massive economic growth, despite little to no actual demand.