Global App Spending Passed $100 Billion in 2020
statista.com/chart/22377/gl…
what is the FIRST thought that should come to mind when you see a stat like the one above?
who spends money in mobile apps?
if you spend money inside mobile apps, how much do you spend monthly
to clarify, this does NOT including ecommerce spending on Amazon, paid trips in Uber, meals purchased through Seamless apps

how much do you spend on virtual goods, power-ups, game levels, cheats, in-game currency - soft goods like that?
how many humans BUY apps (pay for the paid versions)?

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More from @acfou

9 Jan
@aginnt Seasonal coronavirus protective immunity is short-lasting
pubmed.ncbi.nlm.nih.gov/32929268/
@aginnt Study Finds People Have Short-Lived Immunity to Seasonal Coronaviruses
directorsblog.nih.gov/2020/09/29/stu…
@aginnt What reinfections mean for COVID-19
thelancet.com/journals/lanin…
Read 15 tweets
6 Jan
fraudsters, ad tech companies prey on gullible marketers and trick the reporting to claim credit for sales that would have happened anyway (it was not caused by the ad spending)

forbes.com/sites/augustin…
"this is because attribution urls and analytics are plain text, in-the-clear, and require not authentication

so any string/variables/parameter can be copied off and replayed to trick the reporting"

forbes.com/sites/augustin…
so despite the billions spent in digital, when a few marketers had the courage to run tests (pause their digital campaigns), they saw NO CHANGE in business outcomes

forbes.com/sites/augustin…
Read 5 tweets
6 Jan
literally, I can ask a marketer ONE question, and know whether they know what they are doing
specifically, whether they know how to do marketing

don't believe me? DM me and I will tell you the question I use
for reference, cited a great example from @Arrivalist

forbes.com/sites/augustin…
Read 7 tweets
6 Aug 20
@kickstand @robinberjon oh, ok. very simple (since it is still not clear to you or the IAB)

throw it ALL out ... it was all based on the premise that microtargeting works, so privacy-invading data collection went crazy and many ad tech companies were set up to take advantage of the free money
@kickstand @robinberjon publishers should rip all the 3rd party ad tech out and work with one partner or ad server (as few as possible)

great example documented in the article below -- when they ripped it all out (no targeting whatever) their revenues went UP dramatically

wired.com/story/can-kill…
@kickstand @robinberjon and marketers should pull spend until they saw a change in business outcomes, any change whatever

that's because their spending on all the privacy-invasive ad tech in the middle was wasteful and useless (did not drive any incremental biz outcomes)

will solve the fraud prob too
Read 18 tweets
17 May 20
take the experiment that @megancgraham just ran and multiply that by 1000X and you get a sense of the PERVASIVENESS of ad fraud

slideshare.net/augustinefou/f…

AUTO-GENERATE websites
Read 12 tweets
8 Mar 20
Extraordinary events like the virus are exposing long-covered-up fraud that no one wanted to be the first to expose. "ghost flights" are real because humans are actually not flying now
China's hundreds of "ghost cities" were built over the last decade to consume raw materials and resources to simulate massive economic growth, despite little to no actual demand.

google.com/search?q=ghost…
Read 11 tweets

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