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🇨🇦 Dr. Augustine Fou 🇺🇲

Follow @acfou

9 Jan, 15 tweets, 7 min read

@aginnt

@aginnt Seasonal coronavirus protective immunity is short-lasting
pubmed.ncbi.nlm.nih.gov/32929268/

@aginnt

@aginnt Study Finds People Have Short-Lived Immunity to Seasonal Coronaviruses
directorsblog.nih.gov/2020/09/29/stu…

@aginnt

@aginnt What reinfections mean for COVID-19
thelancet.com/journals/lanin…

@aginnt

@aginnt 35-year study hints that coronavirus immunity doesn't last long
livescience.com/seasonal-coron…

@aginnt

@aginnt Coronavirus protective immunity may be short-lasting – report
jpost.com/health-science…

@aginnt

@aginnt Coronavirus immunity short-lived if you had mild or no symptoms, study finds
scmp.com/news/china/sci…

@aginnt

@aginnt Already had the coronavirus? You could get it again.
nationalgeographic.com/science/2020/1…

@aginnt

@aginnt More people are getting COVID-19 twice, suggesting immunity wanes quickly in some
sciencemag.org/news/2020/11/m…

@aginnt

@aginnt Coronavirus Antibodies Prevent Reinfection
cancer.gov/news-events/ca…

@aginnt

@aginnt Study: COVID antibodies may fend off reinfection for 6 months
cidrap.umn.edu/news-perspecti…

@aginnt

@aginnt Studies find having COVID-19 may protect against reinfection
medicalxpress.com/news/2020-12-c…

@aginnt

@aginnt COVID-19 immunity and reinfection: why it’s still essential to take precautions
theconversation.com/covid-19-immun…

@aginnt

@aginnt UNLV Researcher on the Curious Case of COVID-19 Reinfection
unlv.edu/news/release/u…

@aginnt

@aginnt South African coronavirus variant detected in reinfection case in Brazil
reuters.com/article/us-hea…

@aginnt

@aginnt COVID research updates: Quick treatment with antibody-laden blood cuts risk of severe COVID
nature.com/articles/d4158…

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More from @acfou

🇨🇦 Dr. Augustine Fou 🇺🇲

@acfou

7 Jan

Global App Spending Passed $100 Billion in 2020
statista.com/chart/22377/gl…

what is the FIRST thought that should come to mind when you see a stat like the one above?

who spends money in mobile apps?

Read 6 tweets

🇨🇦 Dr. Augustine Fou 🇺🇲

@acfou

6 Jan

fraudsters, ad tech companies prey on gullible marketers and trick the reporting to claim credit for sales that would have happened anyway (it was not caused by the ad spending)

forbes.com/sites/augustin…

"this is because attribution urls and analytics are plain text, in-the-clear, and require not authentication

so any string/variables/parameter can be copied off and replayed to trick the reporting"

forbes.com/sites/augustin…

so despite the billions spent in digital, when a few marketers had the courage to run tests (pause their digital campaigns), they saw NO CHANGE in business outcomes

forbes.com/sites/augustin…

Read 5 tweets

🇨🇦 Dr. Augustine Fou 🇺🇲

@acfou

6 Jan

literally, I can ask a marketer ONE question, and know whether they know what they are doing

specifically, whether they know how to do marketing

don't believe me? DM me and I will tell you the question I use

@Arrivalist

for reference, cited a great example from @Arrivalist

forbes.com/sites/augustin…

Read 7 tweets

🇨🇦 Dr. Augustine Fou 🇺🇲

@acfou

6 Aug 20

@kickstand

@kickstand @robinberjon oh, ok. very simple (since it is still not clear to you or the IAB)

throw it ALL out ... it was all based on the premise that microtargeting works, so privacy-invading data collection went crazy and many ad tech companies were set up to take advantage of the free money

@kickstand

@kickstand @robinberjon publishers should rip all the 3rd party ad tech out and work with one partner or ad server (as few as possible)

great example documented in the article below -- when they ripped it all out (no targeting whatever) their revenues went UP dramatically

wired.com/story/can-kill…

@kickstand

@kickstand @robinberjon and marketers should pull spend until they saw a change in business outcomes, any change whatever

that's because their spending on all the privacy-invasive ad tech in the middle was wasteful and useless (did not drive any incremental biz outcomes)

will solve the fraud prob too

Read 18 tweets

🇨🇦 Dr. Augustine Fou 🇺🇲

@acfou

17 May 20

@megancgraham

by @megancgraham

cnbc.com/2020/05/17/bro…

https://twitter.com/acfou/status/1262015449706967040

https://twitter.com/acfou/status/1262015449706967040

@megancgraham

take the experiment that @megancgraham just ran and multiply that by 1000X and you get a sense of the PERVASIVENESS of ad fraud

slideshare.net/augustinefou/f…

AUTO-GENERATE websites

Read 12 tweets

🇨🇦 Dr. Augustine Fou 🇺🇲

@acfou

8 Mar 20

https://twitter.com/joshuacstephens/status/1236793169104248833

Extraordinary events like the virus are exposing long-covered-up fraud that no one wanted to be the first to expose. "ghost flights" are real because humans are actually not flying now

https://twitter.com/joshuacstephens/status/1236793169104248833

China's hundreds of "ghost cities" were built over the last decade to consume raw materials and resources to simulate massive economic growth, despite little to no actual demand.

google.com/search?q=ghost…