Thread by @StockMarketNerd

$CURI's Needham call -- CEO Clint Stinchcomb

“CURI is John Hendrick’s original vision of Discovery… before its shift to reality TV"

- CURI capitalizes on the void a shift to reality creates
- "we want to be a trusted home resource"

$CURI's Needham call -- CEO Stinchcomb

Why competition is moving to reality?
- appeals to 80% of consumers
- factual just 60%

BUT -- $CURI seeks corporate parters SO
- brand quality imperative
- content focus a must

& views factual content as
- longer shelf life
- higher LTV

$CURI's Needham call -- CEO Stinchcomb

Ad plans:
- no plans to incorporate 30-60 second commercials
- open to more subtle ad forms for "strictly blue-chip clients"
- considered sponsorships not ads
- competitors' shift to SVOD makes $CURI's sponsorships more & more valuable

$CURI's Needham call -- CEO Stinchcomb

- Momentum via: content adds, “strong execution” & stay at home
- general boost to streaming helped $CURI “without a doubt”… expect these consumers to be sticky
- pandemic hurt 3rd party deal closings -- should be a boost as pandemic ebbs

$CURI's Needham call -- CEO Stinchcomb

Confirms Curi sees bundling as path to 100M subs:
- @TataSkyBinge (19M users) is most recent example
- @AlticeUSA another example
- he knows they don’t have the built-in following many competitors have... so they get creative

$CURI's Needham call -- CEO Stinchcomb

Final notes:
- 75% of sign-ups take the annual plan vs. monthly plans improving churn & predictability
- “Content slate for 2021 is orders of magnitude bigger than anything we’ve done”

PS - my 2nd impression of Stinchcomb. Big fan. 👍