CABLE SUBSCRIBERS
• 2020: 15% of cable subscribers planned to cancel their service
• 2021: 27% of cable subscribers planned to cancel their service
"Streaming consumption now accounts for 68 percent of TV viewing versus 28 percent for traditional TV viewing."
Linear is dying
• 2020: 15% of cable subscribers planned to cancel their service
• 2021: 27% of cable subscribers planned to cancel their service
"Streaming consumption now accounts for 68 percent of TV viewing versus 28 percent for traditional TV viewing."
Linear is dying
Some more interesting stats:
"Only 30 percent of U.S. consumers cite live sports as a reason for maintaining a cable TV subscription – significantly down from the 60 percent that cited live programming, including sports, just nine months previously."
"Only 30 percent of U.S. consumers cite live sports as a reason for maintaining a cable TV subscription – significantly down from the 60 percent that cited live programming, including sports, just nine months previously."
"Fifty-one percent of U.S. consumers are unwilling to spend more than $20 in total per month on streaming subscriptions, according to the survey."
"Furthermore, U.S. TV viewers are more than five times more likely to prefer free or low-cost streaming TV with ads, over streaming services with higher monthly subscription fees with no ads (72 percent versus 14 percent)."
Source: businesswire.com/news/home/2021…
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