Today, I published the 50th episode of my podcast. I started it in March of 2020. The podcast has 4.9K downloads. The YouTube channel has 4,700 views.
Here's what I learned.
Thread πππ
Here's what I learned.
Thread πππ
Starting the Podcast
β’ I started my podcast as an excuse to talk to people
β’ It was originally launched as a live-stream
β’ My logic was that I could collect email addresses and use that for a future newsletter
β’ I started my podcast as an excuse to talk to people
β’ It was originally launched as a live-stream
β’ My logic was that I could collect email addresses and use that for a future newsletter
My First Guest
β’ My first guest was @petermartindc
β’ We live-streamed it via Zoom and 14 people showed up
β’ Live-streaming video is F**king hard
β’ You have to worry about people showing up and technical problems. Don't start with this.
β’ My first guest was @petermartindc
β’ We live-streamed it via Zoom and 14 people showed up
β’ Live-streaming video is F**king hard
β’ You have to worry about people showing up and technical problems. Don't start with this.
Livestreaming Ends
β’ I live-streamed the first 10 episodes and posted the videos on YouTube
β’ It was a moderate success. I used the emails to launch a newsletter later on
β’ I transitioned the podcast from live streaming to pre-recorded
β’ Much easier and less stressful
β’ I live-streamed the first 10 episodes and posted the videos on YouTube
β’ It was a moderate success. I used the emails to launch a newsletter later on
β’ I transitioned the podcast from live streaming to pre-recorded
β’ Much easier and less stressful
Breaking Down Clips
β’ The other thing I did was cut the videos and post 2-minute highlights on YouTube
β’ This didn't work for me. Maybe I didn't do it long-enough or cut the wrong content, but this wasn't as successful as people talked about
β’ I want to try this again
β’ The other thing I did was cut the videos and post 2-minute highlights on YouTube
β’ This didn't work for me. Maybe I didn't do it long-enough or cut the wrong content, but this wasn't as successful as people talked about
β’ I want to try this again
Moving to Podcast
β’ Once I transitioned to pre-recorded, I needed a new platform and switched from Zoom to @RiversidedotFM
β’ I like Riverside b/c you can do video and audio podcasts
β’ I posted my first podcast with @jspector
β’ It has 105 downloads and 574 YT views
β’ Once I transitioned to pre-recorded, I needed a new platform and switched from Zoom to @RiversidedotFM
β’ I like Riverside b/c you can do video and audio podcasts
β’ I posted my first podcast with @jspector
β’ It has 105 downloads and 574 YT views
Moving to Twice a Week
β’ I got ahead of myself and moved to twice a week
β’ Big mistake. I didn't have the process down and started to get content burn really fast
β’ My downloads were moving up and to the right, but I wasn't enjoying it
β’ I got ahead of myself and moved to twice a week
β’ Big mistake. I didn't have the process down and started to get content burn really fast
β’ My downloads were moving up and to the right, but I wasn't enjoying it
Switching to Once a Week
β’ My downloads decreased when I switched to weekly, but quickly rebounded
β’ Remember, my podcast was only coming out once a week so my downloads should be 50% down, but only decreased 25%
β’ My audience was still growing
β’ My downloads decreased when I switched to weekly, but quickly rebounded
β’ Remember, my podcast was only coming out once a week so my downloads should be 50% down, but only decreased 25%
β’ My audience was still growing
What Was My Podcast About?
β’ If you notice, I didn't talk about what my podcast was about
β’ To be honest, I didn't know. It wasn't until recently, I found my niche "The Attention Economy"
β’ I wouldn't recommend this approach. Try to settle on some type of niche when you start
β’ If you notice, I didn't talk about what my podcast was about
β’ To be honest, I didn't know. It wasn't until recently, I found my niche "The Attention Economy"
β’ I wouldn't recommend this approach. Try to settle on some type of niche when you start
What Worked
β’ Be consistent
β’ Own your niche
β’ Have good audio quality. People are OK with bad video quality but aren't OK with bad audio quality
β’ That's it. It might take 10 years, but you will grow if you do ONLY these three things
β’ Be consistent
β’ Own your niche
β’ Have good audio quality. People are OK with bad video quality but aren't OK with bad audio quality
β’ That's it. It might take 10 years, but you will grow if you do ONLY these three things
What Not To Do
β’ Don't compare yourself to others
β’ Enjoy the process
β’ If you don't enjoy it, you will burn out
β’ Don't compare yourself to others
β’ Enjoy the process
β’ If you don't enjoy it, you will burn out
My Podcast Today
β’ 4,878 downloads
β’ 104 estimated audience
β’ 141 unique listeners
β’ 4,878 downloads
β’ 104 estimated audience
β’ 141 unique listeners
My YouTube Channel Today
β’ 4,719 views
β’ 173 subscribers
β’ 349.6 hours watched
β’ 4,719 views
β’ 173 subscribers
β’ 349.6 hours watched
Why Am I Sharing This?
β’ Content isn't an overnight success
β’ It's really hard
β’ Honestly, it took me 45 episodes to find my stride
β’ I recently hit all-time highs on podcast audience and am very optimistic about growth
β’ Content isn't an overnight success
β’ It's really hard
β’ Honestly, it took me 45 episodes to find my stride
β’ I recently hit all-time highs on podcast audience and am very optimistic about growth
Why Start a Podcast
β’ Start a podcast to learn about a topic
β’ Start a podcast as an excuse to talk to people
β’ Start a podcast for fun
β’ Start a podcast to teach others
β’ Don't start a podcast to be the next Joe Rogan
β’ Start a podcast to learn about a topic
β’ Start a podcast as an excuse to talk to people
β’ Start a podcast for fun
β’ Start a podcast to teach others
β’ Don't start a podcast to be the next Joe Rogan
Podcasts Are Just Getting Started
β’ There are less than 1.5M podcasts in the world (h/t: @peterc and @sjatweets)
β’ 77% of those podcasts have released less than 10 episodes
β’ There is still a huge opportunity to build great podcasts
β’ There are less than 1.5M podcasts in the world (h/t: @peterc and @sjatweets)
β’ 77% of those podcasts have released less than 10 episodes
β’ There is still a huge opportunity to build great podcasts
Join my marketing community @BrandStreetCo. BrandStreet is a community of operators building brands through creative, unpaid marketing and media.
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