Write a free ebook and make $25,000 from it

// THREAD //
You've heard it before
>> write an ebook
>> charge $10 for it
>> sell to 10 people
>> yay you made $100

This is entirely different.

Let's start.
1. Think big

You're not going to create a twitter growth guide.

You're going to create the most insane lead magnet to get you an innumerable amount of leads for your business/agency.

That's when your ebook becomes worth it.
2. What to write on

It has to be so relevant + actionable that prospects go out of their way to contact you

Market research will GIVE you what to write about
>> what problems + solutions exist in niche
>> direct steps to use solution to fix problem
>> get personal, be concise
3. Positioning

What does a free ebook that is actually valuable and actionable to do for you?

It positions you as an EXPERT.

You know them, and they can tell.
You know how to help, and they can tell.

4. Drive traffic

Without traffic, your ebook is useless.
>> run fb ads to a landing page
>> post organically in groups
>> send through your fav outreach channel

Have an easy way for prospects to find/contact you through your ebook.

Do NOT pitch your offer in it.
5. Hot leads only

Why shouldn't you pitch your service/offer?

1. It undermines all the value you just gave
2. Everyone does it..you're now the same
3. You want only EAGER, HOT leads to show up at your doorstep

The people who contact you on their own are the hottest leads ever.
6. How the math works

Yes, you have to pay for whatever outreach you do.

Your ebook cost?

Every hot client you sign?

Long term goal?
10 clients

$25,000/mo - outreach costs.

You should have 60-80% margins.

If you finished reading this and curious how in the world do you learn a skill worth $2500 and also get businesses to willingly pay you this...

Just read this

And if you already have the skills, get this

Thanks everyone :)

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More from @PaikCapital

15 Jan
Build a cold email lead gen agency from scratch

// THREAD //
You've already seen it on this side of twits.

People who have transparently built $10k/mo. agencies with a few resources.

I'm going to reveal exactly how you can start this agency today and the ONLY resources you'll need for it.

Let's begin!
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A cold email lead gen agency gets leads using cold email

>> scrapes the emails
>> writes the emails
>> sends the emails
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Absolutely KILL it this year in 6 steps

// THREAD //
*this does not just apply for 2021

You can do this at anytime but this is what my content will be focused on this year.

1. Agency work

You're going to
>> learn a skill on the side
>> learn a few outreach channels
>> learn how to close clients
>> learn how to price your skill at $1500+ min.
>> learn how to automate the process
>> learn how to outsource work

Est. time?
3-6 months
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Turn one time sales into MRR without changing your offer

// THREAD //
For the sake of this example let's say you set up websites to local businesses or build funnels for Ecom brands.

*this concept can be applied to most skills

Let's begin!
1. Current flow

Client pays monthly for some hosting and platform
>> click funnels
>> instapage
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>> etc...

And pays you to build using the platform.

What if you owned your own web/funnel building platform?
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46 local business niches to work with

and why local biz work is a POWER MOVE.

// THREAD //
Before we begin

Understand that your niche is not as important as your offer.

You can have a terrible offer in the *best* niche but it will yield 0 results.

Your first step after your niche picking is your market research to determine your offer.

Alright let's begin!
1. Move quickly

Local businesses make decisions a lot faster than corporate businesses.

No crazy bureaucracies in place.

If the owner makes a decision, that's it.
Read 10 tweets
17 Dec 20

*stop wasting weeks on step zero

// THREAD //
If you spend three weeks making your website look nice, outsourcing your designs and logos, and trying to set up systems...


You should be focused on your business.

Here are the ONLY tools you need:
1. Carrd

Set up your carrd landing page that is more functional than aesthetic.
>> VSL
>> Testimonials
>> Clear offer

Spend a few hours playing around with the platform and get to work.
You can also use webflow but that's more advanced.

Website done.
Read 8 tweets
16 Dec 20
CLOSING the "I'll have to think about this" prospect.

*you will get this objection

// THREAD //
You've done your call but your prospect is hesitant and says, "I need some time to think about this."

95% of the time you'll probably respond with "sure, how much time do you need?"

And 95% of the time you will NOT get the sale.

Let's change that.
1. Affirm + Redirect

Affirm that their response is normal.

Then, go straight into asking exactly what they need more time to think about.

Without this, you'll be helpless in ANY followup.

Don't be afraid to push to get this answered.

"Awesome so what's holding you back?"
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