Want to create an online course?

Here's a quick thread on how I created a course that would ultimately be acquired by @beondeck

-A thread-
I had 2 built-in advantages

1. Teaching a course requires public speaking and lucky for me, I was very comfortable doing this since I was teaching public speaking and am a trial lawyer.

2. I had been teaching at SMU Law School for 3 years.
If you're creating a course find a way to play to your strengths.

I did a lot more office hours, live sessions, and demonstrations because that's what I'm comfortable and good at.

Each creator has strengths. Use them.
Having a background in teaching helped.

You can achieve this in a few different ways if you don't have this background.

Take a few courses to learn and try to become a mentor or some advisory role.

Or you can work with someone who does this professionally like @Bazzaruto
Now how did I go about creating this thing?

The first step is to find your customers and do some market research.

That means to go into other online courses and communities.

Talk to people on Twitter, LinkedIn, or wherever your people hang out.
I thought people needed one thing.

I found out that they needed a lot of things.

I took the curriculum I already had from teaching at SMU, pieces of training I had run for businesses, and private coaching I do and translated it into an online course.
I translated my materials into an online course world by studying online courses.

Jack Butcher, David Perell, and Tiago Forte were all great examples.

I looked at the syllabus, the structure, and what I considered the best practices.
I had a 20-page outline in a week.

Then I reached out to people I trusted and respected. Other creators or people that would be interested in my course.

Around 5-10 people reviewed that early outline.
Speakers, online coaches, community builders, doctors, speechwriters, and more took a look for me.

One of the best ideas came from a few of them.

Create a capstone project.
So I made changes.

I saw some of my blindspots because it's hard to remember that other people don't know what I know.

I reorganized some of the outline, added ideas, and removed others.
This became my guiding document.

25 pages that had every session mapped out.

The main theme, sub-themes, specific points, and of course pop culture references to use.

Then I ran through the entire course in a big picture way with new people I trusted.
Did this make sense?

Once I heard yes, I knew I could let it fly.

Now there's much more on the operations side, the marketing side, and actually running the course when it's happening...
But without a clear vision, feedback from others, and great content the course will not reach its full potential.

Again, I had a few built-in advantages.

But I also had weaknesses.

So play to your strengths,
Turn your vision, expertise, and real-world results into something that will transform the lives of your students.

Most days it's filled with pure excitement and an overwhelming sense that you're getting nowhere.

Ask for help.

And remember, that you can help a lot of people.

• • •

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More from @RobbieCrab

4 Jan
How building in public led to Performative Speaking's acquisition by @beondeck.

-A thread-
In May I really started following @jackbutcher and @visualizevalue.

His philosophy is to build in public.

He puts his work out there, he puts his ideas out there, and he even puts the results out there.

I wanted to do the same thing.
In July I found @david_perell who believes that online writing is the greatest serendipity vehicle.

Part of his course in Write of Passage is to build a website and build a newsletter.

Then distribute your work on both.

I listened.
Read 11 tweets
10 Nov 20
You always need a hook for any speech, pitch, or talk.

Here are a few simple ways to think about it.

-A short thread-
1. Make it a question

You can make them vague or specific.

"Why are you here?"

"What's the purpose?"

"You know that feeling?"
2. Make it a quote

These can be quotes from outside sources or the topic your speaking on.

In a trial, you can use quotes from the actual witnesses.

With outside sources, they can come from anywhere.

"Joy cometh in the morning"

"We will fight"

"Strength and honor"
Read 6 tweets
14 Oct 20
Strategy of a Speaker

There are two parts to developing any great speaker.

The first and most critical is learning strategy.

-A thread-
Step 1

Answer this question

What do you want the audience to feel?

Think about JFK and how he said America would go to the moon.

The goal for audience...inspiration and hope for America’s destiny.
Step 2

Answer this question

When have you felt that emotion?

Find a source of inspiration from your own life.

An experience, memory, or even a piece of pop culture that you can draw on.
Read 8 tweets
18 Sep 20
How @visualizevalue cost me $300 and brought a 100x ROI.

-A short thread

For the latest course that gives the playbook from @jackbutcher, purchase here:

I purchased Design Fundamentals on May 24


Am I a designer?

Only with my words.

But I learned Jack's process, thinking, and principles.

He calls it "Designing a Content System"

I used this idea when I began creating videos.
My content system is the following:

Center of the video, blurred out edges, and spotlight on me

No preparation, no edits, no redos, and done in 1 take

It becomes predictable and recognizable.

It's also both hard and simple.
Read 14 tweets
11 Jul 20
Social Capital - A Thread

@jackbutcher put out a brilliant video on this topic yesterday. Here are my key takeaways after the video:

1/ Audience and Assets

The relationship between these two things is the cornerstone of social capital.

Social capital is the ability to create overlaps.
2/ Example

@david_perell built an audience of people interested in learning how to write.

Audience as an asset-specific to writing.

An asset is a resource that can be built that benefits directly from continuing to grow the audience.
Read 8 tweets

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