The 4-P copywriting framework to structure your argument and get your reader to take action.
1. Picture
2. Promise
3. Prove
4. Push
Here's how it works 👇
1. Picture
2. Promise
3. Prove
4. Push
Here's how it works 👇
1/4 Picture
Paint a picture with your words that gets your reader's attention and makes them want to read on.
Paint a picture with your words that gets your reader's attention and makes them want to read on.
2/4 Promise
Describe what and how your idea, product, or service will deliver
Describe what and how your idea, product, or service will deliver
3/4 Prove
Support your promise with evidence, such as tangible results. Include numbers if possible.
Support your promise with evidence, such as tangible results. Include numbers if possible.
4/4 Push
Ask your reader to take action. What do you want them to do next?
Ask your reader to take action. What do you want them to do next?
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