If WhatsApp and Instagram vendors decide to call themselves “CEOs” of their brands, let them call themselves. When did you start caring about technical meanings? I think your resentment is mostly a case of “how dare you ordinary vendor call yourself a CEO?”
Its interesting that we all now care about how vendors abuse the term “CEO”. Professionals abuse a lot of terms; a term like “expert” for instance. Nobody makes a fuss about it because at the end of the day, it’s simply to promote the brand and it’s not that deep.
“Calling yourself a CEO doesn’t make you one”. So, let them call themselves. It’s that simple. It doesn’t mislead anyone in patronizing a vendor much more. It just a term that helps them appear a bit sophisticated. Let people grow their brands within the bounds of good taste.
I understand that most people who call themselves CEOs don’t understand the corporate background to the term. But it remains a harmless title and it’s different from calling yourself a doctor or a lawyer because that could mislead the public. Besides these are penalized under law
What’s funny is that these vendors term themselves CEOs because they’re proud of their businesses or at least want to give that impression. They never denied being traders. We all know this. Your consistency in reminding them is hardly genuine. Again, we all also know this.
You can enlighten online vendors, but not with the ridiculing tone and arrogance with which tweets are made about their ignorance. While they may not understand it now, enlighten them with the clarity that will, in the fullness of time, open their eyes.
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