How to prep for Netflix's Earnings call later today?

With some predictions!!!

entertainmentstrategyguy.com/2021/01/19/did…
My goal was to compare content to subscriber growth to see what I could see.

The caution is we're firmly in the realm of small sample sizes. We only have Netflix datecdotes back to Q4 2018, which means 8 quarters to judge.
First Prediction:

We see Hubie Halloween and Christmas Chronicles 2 datecdotes in Film. Hillbilly Elegy is a maybe.
This is a list of any movie that made the Nielsen weekly top ten, but hasn't been datecdoted.

entertainmentstrategyguy.com/2018/12/04/int…
Want to know how big the datecdotes are? My guess is here, prediction 2:
TV is tougher, but the highest rated content in Q4 that we haven't seen numbers for is The Crown and Haunting of Bly Manor.
OVerall, I think content was better than Q2/Q3, but definitely lagged the monster Q1.
Or here...
Bridgerton/Midnight Sky will likely boost the last two weeks, but probably nowhere need March.
In all...I think we're down for a slightly weaker quarter for sub growth in UCAn compared to Q1/Q2. Likely in the sub 1% growth range, but probably not negative. (That's my last prediction.)

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with The Entertainment Strategy Guy

The Entertainment Strategy Guy Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @EntStrategyGuy

19 Jan
1/ Netflix Q4 2020 and 2020 Full Year Thread.

This is so much fun!
2/ And I say that even if I was off on a few of my predictions. Because this is when we get a peak insight the “y” or “output” in our models. We get to see if we were right or wrong. And even being wrong teaches us a lot!
3/ In this case, each earnings report where 1. Netflix provides more data and 2. Where we have more sources to cross check that data allows us to build better models and provide better insights.
Read 31 tweets
20 Oct 20
1/ Netflix Earnings Report Thread - Q3 of 2020

Hypothesis: Netflix subscriber growth was low due to a weak content slate in the most recent quarter.
2/ Netflix guided to 2.5 million subscribers, which they were under by .3 million, at 2.2. (The street was estimating 3M.)

I don't care about estimates, though, because why set expectations on expectations? For me, the question is growth: is it slowing or accelerating.
3/ Honestly, this chart looks like slowing. It's got high growth regular, then 2020 starts to hop around like toddler drawing an "M".
Read 30 tweets
20 Oct 20
Happy Netflix Earnings Day! #Netflix $NFLX

Celebrate by reading my latest "visual of the week" and check in later as I try to extract insights from the last 7 weeks of Nielsen data.

entertainmentstrategyguy.com/2020/10/19/vis…
BTW, later today I hope to use Nielsen to see what the most popular non-datecdote shows are.

Current leader is Outer Banks
Read 4 tweets
19 Oct 20
1/ Live thread on preparation for tomorrow.

Last quarter, NFLX earnings snuck up on me. So my data wasn't prepped. That's why today is "data day" for me.
2/ This AM I organized 15 weeks of Nielsen data by production type, first/second/library run, Original and what not.
3/ Now, I just updated my Film table. Some fun stats:

Netflix has released 30 #datecdotes to date, with Nielsen providing 2 more.

Here's a sample of my color coded chart like a crazy person:
Read 10 tweets
19 Oct 20
Let's start a thread:

What #datecdotes do you think Netflix reveals tomorrow? Too many options for a poll.

Ratched got the treatment last week...
Here's some tweets from the last quarter of already parceled out data:

Read 6 tweets
20 Jul 20
1/ Time to dig deep into some Netflix data. #Netflix #Datecdote $NFLX @Netflix

A Thread on Netflix' Feature Film Performance
2/ Before we get to the data—and we have lots of tables/charts coming—I want to explain where the data comes from and the “5 Data W’s” of this thread.
3/ My biggest gripe on most “data” journalism is they don’t do this.

They obscure global numbers vs US, subscribers versus views and time period measured.
Read 46 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!