What a fascinating detail that the keen eye of @RaoulRuparel has dug up. But a caveat applies (yeah, lawyers): as the provision stands it is an interesting precedent, but arguably not enough to resolve the situation. Why?
From a glance at the treaty provisions the cumulation rules seem similar. So what does the guidance refer to? Footnote 3 of Annex 2. Which reads ""Canada/EU" means products qualifying as originating under the rules of origin of the" CETA. (leaving out sentence 2)
So the legal rule here seems to merely relate to putting "Canada/EU" into the form. What then does the guidance do?
The guidance cannot depart from the treaty. So the "exceptionally" is important there. Which would be a problem for the distribution hubs.
So in defense of the UK negotiation team: I don't think they failed to get an important precedent here (but they did not manage to build on it).
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And divergence is in the news again. And Peter gets the order exactly right: before we even get to rebalancing, we should have a discussion: do we actually WANT the different rules and here a fundamental problem kicks in (thread)
The EU debate has been messed up for a long time, because too often public debate became "the EU forces us to do X, how dare they". And the nuance was gone. What nuance?
The nuance that on the EU level much like on the national level some people push left, some people push right, some yell "vegan bonanza" others "beef boom" and in the end you get to an outcome, quite often with a significant UK impact.
What's happening is not unexpected. And there are a number of causes: 1) non-tariff barriers as a consequence of moving from CU+SM to FTA 2) teething problems made worse because 3) no prep time for an FTA announced last second.
Over time, a new normal will settle in with higher transport costs, more red tape and less trade.
Many excellent contributions on the future of EU-UK relations by @SamuelMarcLowe , @fromTGA , @DavidHenigUK . Maybe the debate could be summarised as follows (short thread)
For a while UK politics will inevitably be looking for regulatory divergence with the EU. After that there are two scenarios: either the debate continues to focus on divergence at all cost - without regard to the regulatory content. In that case the TCA will fail.
Or we enter calmer waters, regulation is debated on its merits, divergence will happen here and there, but the obsession with being different fades away. In that case, a partnership can built. That partnership can go further than the TCA also on trade...
To start off - this actually is a zero-tariff and zero-quota deal. Which, for "normal" free trade agreements is unusually good. (Yes, wait for it)...
In every FTA only qualifying goods get these conditions. Yes. Rules of origin. This is a difficult topic and requires administration. The deal is not unusual in that regard at all.