1/ Copy is a direct conversation with the consumer.
– Shirley Polykoff
The way to deduce what people want to buy is to simply observe what they DO buy!
– Gary Halbert
3/ Consumers do not buy products. They buy product benefits.
– David Ogilvy
4/ Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
– Leo Burnett
5/ The best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore. - John Caples
6/ I understand social proof is one of the most powerful levers to convince somebody to enter your funnel or start talking to you online. - @AaronOrendorff
1. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Copywriting 101.
∙ Add social proof.
∙ Speak to pain, not pleasure.
∙ Acknowledge common objections.
∙ Create scarcity.
∙ Write like your customers talk.
∙ Use specifics.
My favorite rule: An ounce of emotion is worth a pound of evidence.