1/ Lux likes to “BELIEVE before others UNDERSTAND”
Lux partner @zacktrak was a table-pounding true believer in Luke Schoenfelder @LASchoenfelder and the vision for @latchaccess from Day 0. Zack repeatedly said: “there is something special about Luke”.
Boy was he RIGHT...
Lux partner @zacktrak was a table-pounding true believer in Luke Schoenfelder @LASchoenfelder and the vision for @latchaccess from Day 0. Zack repeatedly said: “there is something special about Luke”.
Boy was he RIGHT...
2/ Lux partnership is always trying to find an angle, the variant perception others might not see. When Latch was founded there were many *direct to consumer* door-lock or doorbell players like August or Ring.
Luke insisted on NOT going direct to consumers—but developers—SMART.
Luke insisted on NOT going direct to consumers—but developers—SMART.
3/ We learned a lot from Luke’s culture of “humble excellence” that touched everything from inside DESIGN (reminding us of stories of Steve Jobs wanting what couldn’t be seen to be perfect) to cutting-edge TECH hardware + software to the strategies of PARTNERING + DISTRIBUTION.
4/ Full post from Day 0 to Today
with the BACKSTORY + WHAT’S AHEAD for @latchaccess as they go public in $1.5 billion partnership with global real estate heavyweigh @tishmanspeyer
linkedin.com/pulse/latch-go…
with the BACKSTORY + WHAT’S AHEAD for @latchaccess as they go public in $1.5 billion partnership with global real estate heavyweigh @tishmanspeyer
linkedin.com/pulse/latch-go…
• • •
Missing some Tweet in this thread? You can try to
force a refresh
