My 11-year old daughter created the following ads for @Overwoodng.

Here's my gentle criticism of her 4 efforts.

Ad 1
1. Logo - wrong colors, font, and weird capitalization.

2. You need a comma between "safe" and "high".

3. "We know money" - what does that even mean?

- THREAD Image
Ad 2
1. The Logo is wrong - wrong color, font, and weird capitalization.

2. Why is the logo upside down?

3. What's the message - parents be prepared for "anything"? what do you mean by "anything"? Image
Ad 3 - created by my 11-year old daughter.

1. Why is the girl so happy?

2. What's your call-to-action?

3. "We know money" again.

4. Logo, logo, logo.

5. Too much white space. Image
Ad 3 - created by my 11-year old daughter.

What????????? Image
I am actually quite proud of her work.

Good job, girl.

You'll be definitely ready for an OVERWOOD internship in a few years.
Overwood is at:

Web: overwood.ng
social: @Overwoodng
Email: hello@overwood.ng
Tel: 234-9037936601

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More from @tayooye

28 Jan
How I paid for my kids' university education before they turned 5.

- A THREAD
The year was 2010. We were in the middle of the great recession.

Stocks had cratered, real estate was selling for a penny on the dollar, and it seemed like the financial world was going to crumble.
I started studying real estate prices and noticed that it was just unreasonably cheap. And the fundamentals were still strong.

I was still at Oxford (MBA) and didn't have disposable cash so I started to borrow until I had enough to buy a small house just outside Atlanta.
Read 10 tweets
11 Jan
3 love/relationship TRUTHS that should be common knowledge but are not.

- A short thread.
1.

People RARELY change after 25.

Before you say "I do", make sure you're excited about living with this person for the rest of your life if he/she doesn't change at all.

People RARELY change after 25.
1 (cont.)

Our fundamentals are set by age 25 or so.

We all make cosmetic changes afterward but the real person doesn't really change.

If he's a slob at 25, he won't suddenly become meticulous afterwards.
If he/she cheats...
If he/she is kind...
If he/she is NOT ambitious...
Read 5 tweets
28 Dec 20
Planning for 2021?

Forget about your passion; think about market dynamics.

- A THREAD
In 2011, I was advising a Kenyan startup that wanted to create locally relevant games for the African market.

After reviewing their business model, I told them it would not work.

I asked them to pivot to an enterprise business model.

Why?
Why?

1. Data penetration was low in 2011.
2. The payment ecosystem did not exist to monetize the games.
3. The market for paid games was not big enough.
4. Poverty.

Their response:

We are passionate about games and will make it work.
Read 8 tweets
17 Dec 20
How to think about INVESTMENT vs. SPECULATION.

- A thread
The key difference is "underlying value".
The key difference is "underlying value".
The key difference is "underlying value".
The key difference is "underlying value".

Let me explain.
Moderna is a pioneer in mRNA technology.

mRNA will be the biggest medical innovation of the next few years.

Watch this to understand mRNA technology.

Read 8 tweets
16 Dec 20
I finally bought a significant amount of $BTC for my personal portfolio yesterday.

Why?

I studied some stuff that suggests there may be something there.

I have expressed a lot of skepticism about it so I need to let you know that my skepticism has thawed a bit.

Caveat...

👇
Caveat.

Crypto should still not be your primary investment vehicle cos of its volatility. But it can be a small part of a well-balanced portfolio.

IMO, it's dangerous to put money you're not prepared to lose in crypto. But it's a good instrument for your most aggressive bucket.
Read this to understand investment buckets.

Read 5 tweets
14 Dec 20
We can't dismiss an idea because of the toxicity of some of its proponents.

Our communities can't thrive unless we empower women so we must all be feminists.

The belligerent voices don't own the concept: they are just louder.

We must elevate/empower women regardless.
People who are hurting often bleed on those who didn't hurt them.

We must tend the wound regardless.
The research is clear:

Empowered men buy more external goods for validation and self-aggrandization.

Empowered women buy more food, education, and community-building items.

care.org/wp-content/upl…
Read 4 tweets

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