Thread by @Jeanwandimi

Remember twitter has a free analytics tool.

Twitter Analytics helps you understand how your content impacts your audience and the ways in which your activity on the platform can help you grow your business.

On your profile- Click More ... - Analytics

The tool is free, accessible to all users, and includes information about your Twitter engagement rate, impressions, tweet activity, and information about your followers.
Check it out.

You can review Twitter Analytics to take a deep dive into what your engagement looks like on the days you post more or less content to determine what’s working well for your specific audience. Test!

And when you realize what content works for your audience, here are more tips on growing your following.

Also remember you can check how single tweets are doing in the analytics part of every tweet.
The three little lines at the bottom of the tweet reveal more stats & data. #twitteranalytics

In the other general analytics you see a 28 day summary including data on your;

- tweet count
- impressions
- profile visits
- mentions
- followers.

You can then scroll down and get a month-by-month summary. #twitteranalytics

There are other sections too. One is all about your tweets specifically so you can see the best performing ones. There are options here to set a date range and export your data.

There’s also an audiences tab that, unsurprisingly, gives you data on who follows you. This includes demographics, consumer behavior and lifestyle information. You can then compare this to some pre-built audiences such as millennials or small businesses.