“Free" offered by for-profit companies must be approached warily for obvious reasons. Free is not without costs. Free has hidden charges, expenses. Free requires you to read the fine print, where buried on page 37, you learn free is very expensive. (2018)
ritholtz.com/2018/10/cheap-…
ritholtz.com/2018/10/cheap-…
"In financial services, free is bullshit."
Do you doubt this truism, obvious but overlooked by so many in their rush to pay less? Do you for an instant believe that large for-profit companies price their services at “free” because they are kind-hearted and generous and only have your best interests at heart?
Perhaps most damning at all, removing any barrier to trading tends to encourage, well, more trading. An overwhelming amount of evidence shows that even when “free,” more trading tends to be very, very expensive.
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