Thread by @svpino

For the past few months, I've been trying to improve the quality of the content I publish.

There are a couple of ways I'm measuring this:

▫️ Efficiency
▫️ Engagement

Efficiency is about how many impressions and followers I get for every tweet I post.

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I've gone from posting 3,126 tweets back in August down to 949 tweets last month.

I've cut a lot of the noise!

During the same period, I've doubled my impressions (up to 14.4M last month,) and I'm now converting 5.38 followers for every tweet (up from 2.52.)

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The second way I'm watching the quality of the content I'm posting is through the engagement rate.

This has gone down quite a bit since August (almost cut in half!)

As impressions increase, the more pressure I have to put engaging content out there.

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As impressions continue to rise, I'm not sure whether it is realistic to expect the engaging rate to stay the same.

If I continue to see the rate falling in the coming months, I'll stop watching it —I might be fighting an impossible battle.

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Bottom line: I'm thrilled with the results. I had a goal of 13M impressions in January and 5,000 new followers. I accomplished both of those.

For February —a shorter month—, I'm looking for 14.5M impressions and another 5,000 followers. (Both seem like a stretch right now.)

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If you care about the specific numbers, I publish them on this spreadsheet that you can copy and use.

docs.google.com/spreadsheets/d…

You can find the Engagement Rate directly on Twitter's Analytics page (under the Tweets option.)

https://twitter.com/BOctopian/status/1356742735848374272?s=20