Jeff Bezos steps down as Amazon CEO with 57 years

Here are 5 business lessons we can all learn from
1. Think long term

Amazon was founded in 1994 when the internet was barely a thing

But Bezos had a vision for the company...

When he was asked if he was aware of his revenue growth, he replied:

“I’m thinking a few years out. I’ve already forgotten those numbers.”
2. Focus on the customer

People want fast shipping, Bezos gave them same-day delivery

People were watching a lot of livestreams, Bezos bought Twitch

People wanted subscription-based streaming services, Bezos created Amazon Prime Video
In his own words...

"The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”
3. Build based on what's not going to change

Self-explanatory quote from Amazon former CEO

“I very frequently get the question: ‘what’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one.
I almost never get the question: ‘what’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two – because you can build a business strategy around the things that are stable in time….
In our retail business, we know that customers want low prices and I know that’s going to be true 10 years from now.

They want fast delivery, they want vast selection
It’s impossible to imagine a future 10 years from now where a customer comes up and says, ‘Jeff I love Amazon, I just wish the prices were a little higher”
4. Act, even if you're uncertain

In 1994, Jeff Bezos was faced with the biggest decision of his life: should he quit his “well-paying” job as NYC hedge fund manager to create an online bookstore… or should he stay put?
He decided to drive across the country and buy the domain rights to Amazon(dot)com.

The rest is history.

In his own words...

“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”
5. Never stop innovating

From an online bookstore to the biggest online retail shop in the world, Bezos never stopped innovating

“What is dangerous is not to evolve”

He knew that stopping is dying and that the moment he stopped innovating his business would suffer
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More from @HeroJourneyOn

1 Feb
4 Reasons Why You're Not Making Money With Email

/Thread/
1. You're not sending enough emails

More emails, more opens, more clicks.

It is as simple as that.

A lot of people send one email once in a while and expect to make sales with that.

100 clicks have way more chances of converting than 10 clicks.

Just send more emails
2. You're not selling enough

Complementing point 1...

Sales wise, it's pointless to send more emails if you're not selling in more emails

Make sure to have a call-to-action to your offers at least 80% of the time
Read 6 tweets
9 Jan
How to start your online business in record time, without investing money

/THREAD/ 🧬
🔑 For clarity, I'm talking about a business around content creation + digital offers and services

Anyone can do this, even with no big social media following base (it helps)

I'm breaking it down in 7 simple steps
🚩Step 1. Choose a skill

Your skills can be monetized using:

1) Low-ticket info products
2) Coaching and consulting
3) High ticket done-for-you service

It's easier to go with in-demand skills, especially if they're skills one needs online
Read 9 tweets
8 Jan
Most common misperceptions when it comes to email marketing 🤯

• I need a big list to make money
• It takes too much time to write an email
• I can't come up with content to write about

Expanding on them below 👇
🔑 1. All things being equal, a bigger list is obviously better than a small list

But a lot of people own big lists and make absolutely no use of them

An active small list > Inactive big list

500-1,000 subs are enough to make a good side income
🕒 2. There are dozens of way to come up with good emails ideas without wasting a lot of time

I often write my emails in 15-30minutes (sometimes less)

With practice and pre-defined ideas you can easily write one in 10minutes
Read 6 tweets
2 Jan
How to make predictable income using email 🔑

While only working upfront (no maintenance)

And not spending a single dime

/*A THREAD*/
0. The blueprint

A bird's eye view of how we're going to make it work

1. Choose an email platform
2. Design a landing page
3. Upsell an offer on the thank-you page
4. Create a welcome sequence framed as an "email guide"
5. Deliver value on that guide
6. Upsell the same offer
1. Email platform

I would go with Mailerlite since you're allowed to create free automation, other good tool would be Aweber

(Tools as ConvertKit and getResponse don't have automation as a feature in their free plans)

Go around and learn the platform, shouldn't take too long
Read 15 tweets
2 Jan
How to 99.9% guarantee success online 🔑

Don't read if you're not ready to play long-term

A THREAD 🧬
1. Pick a social media platform to put content out

It might not be the thing that puts the most money in your pocket short term, but it will pay off long term

Pick your niche, start posting content, start building relationships
2. Choose a skill to master

It doesn't matter the skill, pick one and aim to be top 1% of the industry

Lead gen
Email marketing
FB Ads
YouTube Ads
Dropshipping / Dropservice

Go deep in one of these for at least 3 months

Study the greatest and model what's already working
Read 11 tweets
12 Dec 20
A reader asked me what he should include in his welcome sequence

Here is my response 👇
For beginners, here's a definition. . .

Welcome sequence - The sequence of emails people receive once they opt-in in your email list
‣ Goals

1) Welcome people and set expectations

2) Get people to know what you can do for them and start building relationships

3) Sell your paid offers on autopilot

‣ Length

As long as you wish, as short as 3 emails

Just make sure you can cover everything you need
Read 8 tweets

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